My Police Dream Essay

My name is Brianna Knight. There are many reasons to why it’s my dream to become a police officer, but I’m going to highlight my top three reasons of why I would like to be a cop. â€Å"To Serve and Protect†, a phrase known by everyone, but only a few know the meaning and are willing to live by it. As a police officer it is their duty to serve and be loyal to their county, along with their officers and to do anything in their power to protect. I know what it takes to see and understand the dangers of life. To prevent harm and ensure the safety of others, I believe, is a very valuable trait to find in one applying to be an officer of the law. This is something I pride myself in. Some people my age seem to want to stay away from the word â€Å"responsibilities†. The way I look at it, is the more responsibilities the greater the accomplishments. Every decision one makes in life comes with some sort of responsibility. It is up to that person to decide how they react to it and what actions they decide to take. Being a police officer comes with great responsibilities, something I’ve thought long and hard about. I wouldn’t take on something I know I couldn’t handle. Like I’ve said, this is my dream. Being a police officer is not an easy job. I’m not looking for easy. Pushing yourself towards your goals and never giving up no matter what kind of obstacles may come your way gives one a sense of respect in oneself. I respect others, but respect is not just given overnight. It takes hard work and motivation, one must earn respect. Having respect from others is an important thing to have in this specific position. I’m a very determined individual, and when I set my mind to something I will go to great measures to reach and accomplish my goals. Seeing anyone have the same drive and motivation is something that earns my respect, for it has given me respect in myself. I have a great amount of respect for our police men and women. I would love to be a part of that. As a little girl there has been a tug towards becoming a police officer, who didn’t want to become a cop as a child? Now that I am grown that tug is still there. I want to give my son the best life I can possibly give, and to show him that he can be whatever his heart desires. I want to be someone he looks up to and hopefully one day he will follow in my footsteps. If not as a cop then to work as hard as I did in whatever that â€Å"tug† is for him and to conquer his dreams. This is why it is time for me to stop dreaming and start doing. I feel like I have what it takes physically and mentally to be a valuable asset to the police force. If and when I’m given the chance to show how serious this is to me, one will see how qualified I am to be able to call myself a police officer, someone that serves and protects his community. Thank you for your time and consideration.

The Buddhist Architecture

The Buddhist architecture has a lot of history that comes along with the culture, India is known for being the center of Buddhism as well as the highlight Buddha teachings. Different parts of Buddha life is instilled in the architecture. According to â€Å"The Buddhist Architecture† (2007), â€Å"Caves or grottoes are the oldest form of the Buddhist architecture. They are also known as the rock-cut monasteries, which were hewn from the cliffs and rock walls of the valleys. In India, the most significant cave is Junta caves, near modern Arranged, Maharajah's. † (Para. Two and Four).The caves had played a large part in the history of Buddhist architecture; it was more than Just a building or even a simple rock. According to â€Å"The Buddhist Architecture† (2007), â€Å"Pagodas are the principle form of Buddhist architecture, which are used as religious multistory Buddhist towers, erected as a memorial or shrine. The most important factor was Consciousness, which is the ultimate reality. † (Para. Two and Four). There are various buildings associated with religion, but the one that came out at the most in my search was, â€Å"Amphibian Temple,† this place is known or being a place where â€Å"Buddha† obtained inspiration and enlightenment.There were other temples in China called, â€Å"Ethane Temple†, â€Å"Lama Temple†, and † Gangue Temple† these temples hold a lot of education surrounding Buddhism and what it represents, it is an important place to be visited while in China. The Elder (2008) website â€Å"Numerous churches, monasteries, convents and shrines show sites connected with the earliest years of Christianity, and the life and ministry of Jesus and his disciples. The design of these constructions was affected as much by the religious traditions of the individual Christian community.Christianity was instilled in the buildings such as churches, even from the rooftop the column of a church . â€Å"Plans. ?Many Early Christians shadowed the basilicas model for their new churches (up. 198, 206) and may also have used old Roman halls, baths, dwelling- houses, and even pagan temples as places of worship. Walls. ?These were still constructed according to Roman methods of using rubble or concrete, faced with plaster, brick, or stone (p. 210 B). Mosaic design was added internally (p. 21 1), and sometimes also externally on west facades; though little regard was paid to external architectural effect (p. 09). † (â€Å"Early Christian Architecture – Comparative Analysis†, 1921). The walls expressed certain parts of the religion was alters, roofs and openings in a church. Some names of the buildings surrounding this architecture were, â€Å"The Church of the Holy Sepulcher, Jerusalem and The Church at Gal. Loused. † Islamic architecture and art pieces were in different areas that Islam either dominated or still remains dominant while still embodying M uslim precepts in its themes. The earliest architectural monument of Islam is the Dome of the Rock Jubbah al-Sahara) in Jerusalem, created in 691-92.Some Muslims believe it to be the area from which Muhammad rose to heaven. â€Å"It has mosaics depicting scrolling vines and flowers, Jewels, and crowns in greens, blues, and gold. Similar in some aspects is the later Great Mosque of Damascus (built c. 705-14) the culture of Islamic Spain reached its apogee in Moorish art and architecture. The Mud © Carlyle of Spain employed through the 18th cent. And, important until much later in time, is founded on this architecture. † (â€Å"Islamic Art And Architecture 2012).

Promote Equality and Inclusion in Children’s and Young People’s Settings Essay

The importance of diversity in an early years setting is that children need to have their own sense of identity and have a sense of pride in themselves and their cultures. Equality This means to treat everyone fairly and equally. Children should be treated as individuals, equally and fairly. Sometimes treating children equally, you have to treat them differently. All children should be valued for their individuality and offered any support they may need. Everyone should be treated with the care, consideration and respect that they have a right to and given the same opportunities to learn and achieve as others. Inclusion This mean to include everyone and meet the individual’s needs. It is a human right for every individual. Everyone counts and differences should be valued, respected and celebrated. Inclusion involves identifying barriers that prevent people from taking part, being involved and fitting in. Knowledge is needed to understand these barriers which can only then be broken down. It is everyone’s responsibility to remove these barriers. It involves making sure that all support systems are available in order for everyone to participate fully. The importance of having equality and inclusion in a setting is so the child does not have poor self-esteem or lack of respect or confidence. The child should not feel as though they are being stereo-typed which could make the child aggressive towards others and prevent the child from interacting. The child should believe in themselves and behave in accordance with others expectations. Equality Act 2010 is the law which bans unfair treatment and helps achieve equal opportunities in the workplace and in wider society. Participation Every child matters, whether they have a different culture, race, gender or if they have a disability, all children have equality of learning and to participate to allow them to grow and meet their full potential. Discrimination Discrimination is a preconceived attitude towards members of a particular group formed only upon the basis of their membership of that group that leads to less favourable or bad treatment of that person. Discrimination could be direct or indirect. Direct discrimination is when a person is treated differently to other people when they are in the same circumstances and indirect is when discrimination is done un-intently. Potential effects may include: Causing upset Affecting an individual’s self-esteem Causing stress Individuals feeling isolated Affecting individuals’ hopes and expectations Creating tensions Leading to stereotyping Leading to labelling Producing prejudices The types of discrimination are:- Racial discrimination This is a belief that some races are superior then others based on the false idea that skin colour may make people better than others. Institutional racism This describes any kind of system of inequality based on race. It can occur in institutions such as public government bodies, private business corporations and universities. Disability discrimination Disability discrimination is about being denied equality of opportunity with their non-disabled peers because of their disabilities or impairments. Sex Discrimination People of one gender reinforce the stereotype that they are superior to the other gender. Discrimination is generally based on either prejudice or stereotypes. Prejudice means to prejudice people based on assumptions and stereotype refers to forming an instant or fixed picture of a group of people, usually based on false or incomplete information. By being discriminated can cause a lifelong effect on a child. They could feel shy and lack in confidence which can then stop them from fulfilling the full potential.

Marketing concept Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing concept - Essay Example Distributional and promotional aspects should also be accounted for in pricing such that the end result of the process is consistent with all the variables in the company’s interests. The primary purpose of pricing strategies is to specify the role of price in the implementation of marketing strategies (Drummond & Ensor 180). The aim of any given company in business is to market its products in order to gather a sufficient market share, thereby enhancing its profitability and a diversified portfolio. In this regard, the applicability of pricing strategies at an individual level cannot be refuted. Pricing strategies in the marketing context have constituted my personal experiences in two ways. These ways relate to the actions engaged by companies and firms in a bid to satisfy their customers and remain profitable at the same time. One of such personal experiences in the context of pricing strategies relates to penetration pricing. A company undertakes such a move in order to stimulate demand for its products. This is done by offering the consumer or the buyer a low price, such that the buyer feels favored and therefore compelled to make purchases. Rational buyers seek to maximize their welfare, and do I, given the interests of the company. When a product whose quality is not compromised is provided at a cheaper price, its demand rises. I have made several purchases under this notion, thus the applicability of penetration pricing in several transactions that I engage in. Another pricing strategy that relates to my personal experience is that of premium pricing. This factor is based on the competitive nature of firms. Firm compete for the market share in order to reap the highest benefits at the minimum cost possible. Competition may necessitate that a firm set its price higher than the competitive price. However, this is only possible when the

The French Revolution Research Proposal Example | Topics and Well Written Essays - 250 words

The French Revolution - Research Proposal Example This is to ensure that there is a complete understanding of both the long term as well as the immediate causes of the Revolution which will be analysed together with the events that took place afterwards to come up with conclusive results. There is a large amount of literature that has been written concerning the French Revolution, which can be considered to be most insightful concerning the complex events that took place before and during the revolution (Furret, 3; Nygaard, 434). Most of the literature that will be used in this research will be secondary sources, since the said literature has the advantage of viewing the events of the French Revolution from the impartial perspective of those authors who have the facts about it as well as its aftermath in hand (Hanson, 7). The secondary sources that have been identified as the most suitable for use in this study include the

Accounting in its organisational context Essay Example | Topics and Well Written Essays - 1750 words

Accounting in its organisational context - Essay Example Admittedly, many people dislike change. Thus, the popularity of the traditional costing accounting method still persists until today. The following will explain in detail the many advantages and disadvantages of using the new costing accounting method called Activity Based Costing when contrasted and compared with the Traditional Cost accounting method.Many companies in the United States have shifted from to Activity Based Costing. The prior costing method normally used is the traditional based costing. However, the Activity based costing uses several pre -determined cost drivers that include materials bought to service the customers. In addition, the new activity based costing method is better than the traditional costing method because this new costing method distributes the total estimated cost of service organisation using the daily service activities (Caplan et al., 2005; p1). Furthermore, Activity based costing is a better costing method as compared to the traditional costing method if the service organisation has many different products to market. In a nutshell, activity based costing is better than the traditional method of allocating total costs because it uses activities as the stepping stone to reach the main purpose of setting up a business which is to generate profits. Finally, activity based costing is a preferred choice because it does not stop its tracks after it manages costs (Krumwiede & Roth, 2004; p 1).The prior costing method normally used is the traditional based costing. There are main features for service organizations in both the United States and the United Kingdom that differentiate it from the traditional method of accounting. One of the main features that distinguishes it as a better costing method is that it has many cost cools unlike the traditional costing method. The traditional costing method normally uses only one or two cost pools. The most popular cost pool under the traditional costing method is that total cost is divided by the total number of hours to arrive at a per hour rate. Then the actual number of hours spent for servicing a specific customer service order is multiplied by the pre -determined hourly customer service rate to arrive at the actual cost (Hussein, 2004; p 1).However, the Activity based costing uses several pre -determined cost drivers that include materials bought to service the customers. Also, the number of machine set ups used to repair a car in a car repair centre is one cost driver that that has made this costing method a success. In addition, the number of inspections that have been done in order to determine if the repair shop employees are doing their jobs to comply with the minimum benchmark in terms of job cost and quality is another cost driver that puts activity based costing in high demand. This is also used in the traditional cost accounting method (Lewis, 1993; p. 1) .In addition, the new activity based costing method is

Mothers abusing prescrition drugs Research Paper

Mothers abusing prescrition drugs - Research Paper Example sociological perspective of drug reality is directly inverse in definition and explanation to what majority call â€Å"chemicalistic fallacy†, which explains that a certain drug causes a certain given behavior and that what we view as behavioral effects are linked with the drug mainly as a function of the drug’s biochemical functions reacting with the organism’s certain structure of its character (Barber 27). The effects of drug and related behavior are highly contingent, variable, and complicated basing more importantly on the social and contextual nature that a person is in as its easier to tell the effects of drug on a person compared to experimenting the drug on a rat which will have very little information on human behavior hence the importance of a social context comes out clear. In defining drugs the sociological aspects focuses on both the meaning of the drug and the meaning of drug experience although the definitions differ among societies, subgroups and subcultures existing within the same society. The society views drug differently according to its current use, in that a substance can be a drug in a specific social context and are something different in another. According to Barber (39), the sociological aspect on drug believes that anything can be termed as a drug not withstanding its biological or physical component. The society draws a clear line between drug addiction and dependence, it states that the addiction-dependence equation have two separable components: the direct drug’s physical action and the behavioral response of the people to the physical action of the drug. There is no automatic translation from one component into the other. Prescription drugs are mostly currently abused by women with a purpose of getting high as a means of relieving stress. The three classification of commonly abused prescribed drugs include: The Opioids including morphine prescribed mostly as pain relievers or pain killers, depressants of the central

Defining the Manager Essay Example | Topics and Well Written Essays - 500 words

Defining the Manager - Essay Example The HR manager should also know the requirements and tasks of an HR manager. It is also imperative that he/she had enough exposure to HR tasks in order for him/her to fully know the how things are done and how conflicts are solved. As a manager, an HR manager has four primary functions-planning which refers to identifying the goals, objectives, and the business plans to achieve them; organizing which identifies and sets the necessary resources to execute the business plan; directing which includes pointing, leading, and managing employees to achieve organizational goals; and controlling which involves the evaluation process carried out by the organization to check if the actual performance of the company matches the devised business plan (Allen 2). The HR manager should be able to look at the workforce needs of the business organization and come up with a plan to recruit, staff, or remove employees. He/she should also be able to organize the workforce in order to ensure that functions are carried out efficiently. The HR manager should also evaluate the performance of the company's workforce and come up with activities like workshops and seminars to further the strengths and competencies of each employee. Another important consideration is the HR manager's plan on how to keep the members of human resource motivat

Evidence of cash conservative and low-leverage firms in UK and Germany Dissertation

Evidence of cash conservative and low-leverage firms in UK and Germany - Dissertation Example The financials of the firms are extracted from the fiscal years 2005 to 2012 and statistically analyzed to establish and prove a hypothesis that the agencies practice cash conservatism and low leverage financial policy; particularly in times of economic recession. CONTENTS COVER PAGE________________________________________________________________1 ABSTRACT 2 TABLE OF CONTENTS 3 CHAPTER 1 INTRODUCTION 4 1.1 The United Kingdom and germany_________________________________5 1.2 FINANCIAL Conservatism AND DISTRESS______________________________8 1.3 Agency and Stewardship theory..._________________________________11 CHAPTER 2 review of literature_________________________________________12 CHAPTER 3 RESEARCH METHOD 14 3.1 Empirical Framework 19 3.2 Data Sample 20 3.3 Results 24 CHAPTER 4 CONCLUSION _________________________________________________26 WORKS CITED_____________________________________________________________29 Appendices _________________________________________________________ ______31 Chapter 1 INTRODUCTION The foundations of a firm’s financial theory can be found in the firm’s organizational culture and structure, the national financial policies, investors, and economic factors. In business, decision-making processes include different perspectives which are reflected in the corporate governance policies. The perspective is relative to the source of financial wisdom, accompanied by the degree of inclusion of Values and Ethics. Theorists have come to believe that contributions to an engaged, politically aware form of multicultural theorizing may cast some light on debates about corporate governance and social responsibility, policy making strategies, and profits. Distinctly, attic eccentric people, for example, Hayek (1976) stressed on the fact that the present-day permissive pre-occupation on ‘the mirage of justice’ could lead them to overlook the procedure that permissive strategies depend too heavily upon market which is not a centralized one and positioned on individual firms, and the final product of this cannot be deduced and is unforeseeable. According to an empirical study by Iona, Leonida, and Ozkan (2004): â€Å"The final result also tells that legislative occupancy, board formation and, to some extent, ownership congregation are vital elements of the possibility of organizations taking up middle-of-the-road financial schemes.† The strategies of cash holding and leverage are traditionally used as factors to determine the level of conservatism in a firm’s financial policy. Corporate executive management experience challenges when the interests of the business coupled with the personal interests of the investors, the organization, or managerial cabinet. This occurs frequently during periods of financial distress. The Agency theory developed amongst concerns for property rights, business economics, business law, and political philosophies, to include the studies of economists and busin ess analysts (Reference for Business, 2013). This paper will investigate the existence and magnitude of financial conservatism in firms in the United Kingdom and in Germany by empirical research of their financial data with regard to financial crises. 1.1 The United Kingdom and Germany In relation to this, the same predicament is there. It should not be ignored that the markets and macroeconomic variables have a great connection with each

The analysis of Shangri-La hotels and resorts in the UK Essay

The analysis of Shangri-La hotels and resorts in the UK - Essay Example A flow of activities is involved in the communications strategy that enables a company to ultimately reach its customers. The important elements of this communication flow include the â€Å"source†, â€Å"message†, â€Å"medium† and the â€Å"receiver†. Also communications may be specific, selective or it may be mass communication. The various elements of the IMC are integrated in the communications mix and includes ‘advertising, sales activities, promotion, direct marketing, and public relations’. Integrating through all these measures, the main emphasis of the IMC is to influence its target customers (Anderson & Vincze, 2006: 372-377). As the case study of Shangri-La Hotels reflects, although several travel and tourism businesses were impacted owing to the terrorists’ attacks of the September 11, 2001 and other terrorist activities, yet Shangri-La Hotels which is an Asian based hotel group and based in Hong Kong, managed to survive an d maintain its growth and expansion plans thus achieving greater reputation, particularly for the high quality service that they provide. As can be realized from the success of Shangri-La Hotels, a proper strategic integrated communications mix is highly necessary to keep the demands of the customers rising and to attract newer customers as well. This report would mainly focus on determination of an integrated marketing communications strategy that may be applied for the Shangri-La group of hotels with an overview of the entire market, the internal analysis of the company, the media and creative strategy, the communications mix, and the timing and budgets required for the plan. Situation Analysis: Considering a nation like the United Kingdom, the travel and tourism industry seems to be continuously developing. The statistics of British Tourist Authority says that the expenditure level of tourist has risen from ? 12 billion in 1998 to more than ?18 billion in 2003. Around 1.7 million jobs are provided by the tourism industry in Britain. The number of visitors is increasing overtime. The major countries from where these visitors come include USA, France, Germany, and Italy (Rodgers, 2001:38-39). The travel and tourism industry in the twentieth century started growing rapidly with greater participation in tourism activities (Marvell & Hayward, 2005:21). The holiday resorts in UK are popular for their food, entertainment and other facilities. Costa Brava, Costa Dorada, Costa del Sol, Costa Blanca are some of the major players being very popular among tourists. Technology has brought about several changes in the industry with increasing use of computers posing threats to traditional values; internet facilities making tourists less dependent on travel agents, floating hotel being encouraged, and so on. Social and economic changes have also arisen with working classes getting greater access to tourisms, affordability has also increased among individuals, better pay p ackages being available for workers, and so on (Marvell & Hayward, 2005:23-24). Thus these factors affect the Shangri-La hotels as well. Internal Analysis of Shangri-La Hotels: The major strength of the company is in its possessing high standards of service that is supported by the operational, human and financial resources. The company experiences lower turnover in comparison to the whole industry. The reputation of the company with a strong brand name makes the position of the hotel group stronger in the market thus increasing its strength in the industry. The weaknesses of the company lie in its losing market share to its competitor like UK based Intercontinental Hotel Group, UK based Marriot Chain, or Hilton. The compensation

Eco204 potato chip monopoly Essay Example for Free

Eco204 potato chip monopoly Essay A monopoly is an industry composed of only one firm that produces a product for which there are no close substitutions and in which significant barriers exist to prevent new firms from entering into the industry (Case, 2009). In a different definition, it can be distinguished by a lack of financially viable competition to produce the goods or services as well as to substitute goods. Monopolies often refer to a procedure by which a company could gain a determinedly larger market than what would be expected under an ideal competition. This paper will emphasize on several components such as how a monopoly can benefit towards stakeholders or owners. Also, how the changes could take place according to price and output of the goods and services in a particular market place and how the market structure can be beneficial to the Wonks potato chip monopoly. This paper addresses a particular incident regarding a company called â€Å"Wonk† that produced potato chips. In 2008, two lawyers started acquiring aggressive potato chip firms with the plan to create a monopoly firm ‘Wonk’. From this perspective, those lawyers hired a consulting firm to manage and estimate the long-run competitive stability of this firm as monopoly. Again, with rule of marketplace a monopoly is a company which produces goods and services for which there no substitution in that particular area to compete for those certain products or services and prohibits new companies enter in that market to serve that community. By acquiring all the farms that produce similar products like potato chips those lawyers made a perfect monopoly of its kind. A perfect or pure monopoly would definitely make this firm to control the entire business of that kind. This is how this â€Å"Wonk† takes over its significant position and which reflect on the market demand curve. This company with two lawyers now would have power over everything from output quantity, to price point and as well as customer choice. In this case the cost of production would the only thing remaining against them. When the firm has over all control to what extent of production would take place and how much production would be continued based on demand and thus the firm controls their position on the demand curve. This would be a great example of Monopoly. By running a company as a monopoly there would be no difference between the product market and the company. (Case, 2009) Since the company is the market place where it would eventually decide what move should they make, what is going on in terms of external and internal operation of the business. This situation could generate a significant price unfairness, which would definitely impact families, consumers and suppliers of the goods and services. This kind of discrimination could affect suppliers being charged a higher fee for the similar goods and services in the area where they reside or within their reach. In these circumstances, monopoly would ultimately affect the society and regular consumers. Some families would have to pay higher than others for trading the same goods and services if it was purchased from different location or city where this type of Monopoly does not exist. When a manufacturer negotiates a lower rate that might be a different case whether it acts as Monopoly or not it takes a different direction and breaks the monopoly games. As a business owner or consumers, it is definitely not very beneficial to have a firm that is monopoly due to its power and control that affects consumers or the society. One of the most important components of monopoly is the improved price discrimination which often allows a monopolist to increase greater profit by charging more money to those consumers that require in higher demand and those who need the product more or who have a better ability to bear the cost. For example, most of the textbooks cost significantly higher in the United States than in a third world country like Sudan. Monopoly embraced company has serious power to be in charge of price point, which can affect the business and supplier and then ultimately the consumer. In this case the business of Wonk as monopoly, the owners are required to only have only a few choices to acquire the potato chips ingredients products. This type of situation obviously playing a huge role in monopoly where owners selling price would be affected if the remarkable producer started increasing their price point based on this simple fact that they have the authority and own all market shares. This control of the market would definitely affect the buyer’s price and finally when the consumers acquire. If a company increase or decrease the prices in the market, the producers can change and adjust the demand and total quantity of goods and services that manufactured for consumers. Monopolies are usually good for the company owners and shareholders when they know that the market is captured by their company. Therefore, they attract more people to buy shares due to better revenue and sound financial outcomes. Similarly, the Wonk potato chips company would benefit by operating as a monopoly and take advantage of the situation. In this case, Wonk would have the precise knowledge and understanding of how they would move their products and fully aware of the market condition. Since they control the overall market they would not have any competition with their products to move whenever it requires. By controlling production and the amount of product to be received by the consumer, Wonk Company would control the selling price due to all the power of what a monopoly creates demand on their own. Since, the company is free from competition they could easily increase their price of products as much as they want. Therefore they would benefit from this opportunity once all price position is recognized. If the company increases its price too high at certain limit, Wonk could face a serious challenge to satisfy the consumers. But, that affect in the long run. Ultimately Wonk has the control to set pricing by operating as a monopoly. This decision as to where to set pricing can ultimately impact the demand curve. When company set its price the consumers could miss the value of products and services in a fair market. As a producer or a supplier it is very important to continuously satisfy customers and consumers and should be the first choice to satisfy from the chain. This situation could generate an impact on market demand resulting in a loss of revenue. By setting price point to low, the manufacturer may need to sell much more product to compensate for production costs. When dealing with monopolies in other areas except food manufacturing industry, we could determine that there is no limit to how high price point. But for this particular industry, I would say that the price point would not increase right away since the Wonk has realized that it’s not viable for them to increase price point in an higher set, because it could drive all the customers away from the business. Of course I do believe that the company would increase the price in acceptable manner that consumers still keep faith on the company. Wonk, a monopoly business would have many significant benefits as an ideal, healthy company in perfect situation with any competition. Since they are the only the producer of goods and services in the market the potato chip market in whole would be fully controlled by Wonk. Since A perfect competition industry would allow a fairness of price setting, most companies would sell competitive products, and there would no company larger to capture a unwanted price. Here, Wonks most certainly would buy out all relevant potato chip rivals and thus, they would control the potato chip industry which would not qualify for a perfect competition market. Therefore, their profit would sky rocketed and on the other had consumers would be refrained from a better price for quality products that has competition. In an ideal world as a consumer, I believe everyone would contribute to a perfect competition and buy goods and services from a monopoly free, ideal competitive industry. In a competitive market the buyer has the option to choose what products is suitable for his or her needs and would have many choices to pick from. The biggest advantage for the customers would be many different option and types of products and many different prices (Case, 2009). Monopolistic market drives the producer to shares many small segments of the market which usually helps keep the price of the products in an acceptable stage and consumers could afford happily. I believe different choice of prices would absolutely be an advantageous method for to the consumers. Wonks could face charges for practicing monopoly with the Sherman Act of 1890. The Sherman Act states that it is illegal for an individual or a company to operate a monopoly business or attempt to monopolize. There are many different government authorities are in charge to restrict the rules. The offices that handle the authority to implement and regulate are Federal Trade Commission and Antitrust Division of the Justice Department. By enforcing these acts and laws the Federal Government has been fully determined to keep firms to stay away from monopolize. Monopoly business, Wonk restricts a good fairness market which only made profitable for itself but made the consumers refrained from open and fair choices of market shares. Wonk made them the only choice available for consumers regardless of quality products such as potato chips. As consumer, I would not accept one choice of product. I would like to have many different price and quality products available for me to be fully satisfied. Thus it is absolutely clear the reason why federal governments put laws on the table to protect customer’s right and let other business have their opportunity to serve with variety of goods and services. It is clear that Wonk, a monopoly company certainly in control of everything and benefits from every direction from price to quality to consumer’s choice. References Case, K. E. , Fair, R. C. , and Oster, S. M. (2009) Principles of Microeconomics (9th ed). Upper Saddle River, New Jersey: Pearson Kelvin Lancaster (1974), Introduction to Modern microeconomics, Second Edition, United States: Rand McNally College Pub. Co Michael Parkin (2008) Economics, Eight Edition. United States: Pearson Education Published by Addison-Wesley, Inc. Paul Krugman, Robin Wells (2010), Microeconomics, Second Edition, United States: W H Freeman Co.

Cuban Revolution Essay Example for Free

Cuban Revolution Essay The most transformative event for Latin America would have to be the Cuban Revolution. It all began when when Sergeant Fulgencio Batista seized power during a election. Batista had been president from 1940-1944 and ran for president in 1952. When it became apparent that he would lose, he took power before the elections and cancelled them. The people in Cuba were disgusted with his power grab, which left them preferring Cuba’s democracy. Fidel Castro being a rising political maker, decided to plot against Batista. On the July 26, 1953, Castro made his move. In order to suceed, he needed weapons, therefore he chose to attack the Moncada Barracks. He had 138 men attacked the compound at dawn: it was hoped that the element of surprise would make up for the rebels’ lack of numbers and arms. The attack was a fiasco almost from the start and the rebels were routed after a firefight that lasted a few hours. Many were captured. Fidel and his younger brother escaped, but were captured later. But Fidel being an attorney, was able to turn the tables on Batista by making the trial about the power grab. Basically, his argument was that as a loyal Cuban, he had taken up arms against the dictatorship because it was his civic duty. He made long speeches and the government tried to shut him up. He was sentenced to fifteen years in prison. But somehow manage to become a nationally recognized figure and a hero to many poor Cubans. Even other rebel groups took up the fight as well. They stood behind Castro, giving Batista no choice but to leave. He and his inner circle, took what loot they could gather up and fled. Batista authorized some of his subordinates to deal with Castro and the rebels. The people of Cuba took to the streets, joyfully greeting the rebels. Little did the people now that Castro was a communist and that change was going to happen. The revolution in Cuba was a disaster, especially for the Cuban people. There was no free thought or artistic freedom. Anyone who dissented against Castro was jailed, tortured, and sometimes murdered. The Cuban people also lost their economic freedom and any chance of upward mobility. Their socialist economy has produced a scarcity of even the basic necessities of life. Most countries in the world trade with Cuba, but they still live in overty unimagined in the U. S. All classes lost, except for the ruling communists. Under Batista, who was no angel as well, Cubans never took the drastic steps to escape their homeland that are now common. After the revolution countless Cubans risked everything, including their lives, by taking to the sea in rickety boats in a desperate attempt to reach the U. S. The Cuban revolution is on going. It depends on which side you support or your politics that will sway your opinion. Nevertheless, Cuba will return to a U. S. like democracy as soon as the dollars flow in. It has been known that Cuba would become more democratic and more free. However, corruption in Cubas socialist government was minimal, and was zero when compared with the corruption of U. S. supported governments in Cuba. Now compare the Revolution of Mexico to Cubas. Mexico developed a sense of identity and purpose. They also established guidelines for future Mexican policies and Leaders. Porfirio Diaz was the leader of an undemcratic Mexico that was an alliance of the military, foreign interests, wealthy farm owners, and the Catholic Church. Actually, the governments that followed promised a republic, but did not deliver. Later on Emiliano Zapata, became the symbol of land reform and proud ideological purity, has become an international icon for just rebellion against a corrupt system. Though he was later on murdered, he is forever remembered as a hero. The effects of both these revolutions brought changes to their countries. In some matter the change was not good, like in Cuba. It still is the same, being said that it’s a communist country. Mexico in the other hand became more democratic, therefore the people have a little more say I what they want.

Logical Database Design for HR management System

Logical Database Design for HR management System Task 1.1 The background information of the organization and operation that would support. In an organization a HR department is responsible for record each employee. Where the employees have an identification number, job identification code, e-mail address, manager as well as salary. They also track those employees earn incentive or commissions in addition to their salary. However, the company also tracks their role in the organization. Each job also recorded according to the characteristics. Moreover, ever jobs have job title, identification code, maximum and minimum salary of the job. There are few employees work for a long time with the company and they have held different department within the company. If any employee resigns, then the job identification number and department are recorded. The company also track the location of its departments and warehouses. Every employee must assign with a department where departments are identified by the unique identification number. Those departments are associated with different locations. The company need to store the location such as the state, city, postal code, street name as well as county code. The company also record the county name, currency name and the region. This database supports a better employee management plan as well as their departments, location and associated jobs. However, the company would have a better structure to store their confidential information. This database will provide a better extracted information to developed their insufficiency. This efficient data structure allows them increases their storage as well as it exclude the redundancy in data. Task 1.2 a conceptual database design and list of enterprise rules Figure 1: EER-diagram showing all enterprise rules (Source: Created by author) Task2.1: A Logical Database Design for HR management System Figure 2: logical database design (Source: Created by author) Task2.2: Create the tables using Oracle DBMS - Table structure for COUNTRIES - DROP TABLE MYDB.COUNTRIES; CREATE TABLE MYDB.COUNTRIES ( country_id VARCHAR2(30 BYTE) NOT NULL , country_name VARCHAR2(30 BYTE) NULL , region_id VARCHAR2(30 BYTE) NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for DEPARTMENTS - DROP TABLE MYDB.DEPARTMENTS; CREATE TABLE MYDB.DEPARTMENTS ( department_id VARCHAR2(30 BYTE) NOT NULL , department_name VARCHAR2(30 BYTE) NULL , manager_id VARCHAR2(30 BYTE) NULL , location_id VARCHAR2(30 BYTE) NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for EMPLOYEES - DROP TABLE MYDB.EMPLOYEES; CREATE TABLE MYDB.EMPLOYEES ( employee_id VARCHAR2(30 BYTE) NOT NULL , first_name VARCHAR2(30 BYTE) NULL , last_name VARCHAR2(30 BYTE) NULL , email VARCHAR2(30 BYTE) NULL , phone_number NUMBER(12) NULL , hire_date DATE NULL , job_id VARCHAR2(30 BYTE) NULL , salary NUMBER(10,2) NULL , commission NUMBER(10,2) NULL , manager_id VARCHAR2(30 BYTE) NULL , department_id VARCHAR2(30 BYTE) NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for JOB_HISTORY - DROP TABLE MYDB.JOB_HISTORY; CREATE TABLE MYDB.JOB_HISTORY ( employee_id VARCHAR2(30 BYTE) NOT NULL , start_date DATE NULL , end_date DATE NULL , job_id VARCHAR2(30 BYTE) NULL , department_id VARCHAR2(30 BYTE) NOT NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for JOBS - DROP TABLE MYDB.JOBS; CREATE TABLE MYDB.JOBS ( job_id VARCHAR2(30 BYTE) NOT NULL , job_title VARCHAR2(30 BYTE) NULL , min_salary NUMBER(10,2) NULL , max_salary NUMBER(10,2) NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for LOCATIONS - DROP TABLE MYDB.LOCATIONS; CREATE TABLE MYDB.LOCATIONS ( location_id VARCHAR2(30 BYTE) NOT NULL , street_address VARCHAR2(30 BYTE) NULL , postal_code NUMBER(10) NULL , city VARCHAR2(30 BYTE) NULL , state VARCHAR2(30 BYTE) NULL , country_id VARCHAR2(30 BYTE) NULL ) LOGGING NOCOMPRESS NOCACHE ; - Table structure for REGIONS - DROP TABLE MYDB.REGIONS; CREATE TABLE MYDB.REGIONS ( region_id VARCHAR2(30 BYTE) NOT NULL , region_name VARCHAR2(30 BYTE) NULL ) LOGGING NOCOMPRESS NOCACHE ; Task2.3: Create the four most useful indexes - Indexes structure for table COUNTRIES - - Checks structure for table COUNTRIES - ALTER TABLE MYDB.COUNTRIES ADD CHECK (country_id IS NOT NULL); - Primary Key structure for table COUNTRIES - ALTER TABLE MYDB.COUNTRIES ADD PRIMARY KEY (country_id); - Indexes structure for table DEPARTMENTS - - Checks structure for table DEPARTMENTS - ALTER TABLE MYDB.DEPARTMENTS ADD CHECK (department_id IS NOT NULL); - Primary Key structure for table DEPARTMENTS - ALTER TABLE MYDB.DEPARTMENTS ADD PRIMARY KEY (department_id); - Indexes structure for table EMPLOYEES - - Checks structure for table EMPLOYEES - ALTER TABLE MYDB.EMPLOYEES ADD CHECK (employee_id IS NOT NULL); - Primary Key structure for table EMPLOYEES - ALTER TABLE MYDB.EMPLOYEES ADD PRIMARY KEY (employee_id); - Indexes structure for table JOB_HISTORY - - Checks structure for table JOB_HISTORY - ALTER TABLE MYDB.JOB_HISTORY ADD CHECK (employee_id IS NOT NULL); ALTER TABLE MYDB.JOB_HISTORY ADD CHECK (department_id IS NOT NULL); - Primary Key structure for table JOB_HISTORY - ALTER TABLE MYDB.JOB_HISTORY ADD PRIMARY KEY (employee_id); - Indexes structure for table JOBS - - Checks structure for table JOBS - ALTER TABLE MYDB.JOBS ADD CHECK (job_id IS NOT NULL); - Primary Key structure for table JOBS - ALTER TABLE MYDB.JOBS ADD PRIMARY KEY (job_id); - Indexes structure for table LOCATIONS - - Checks structure for table LOCATIONS - ALTER TABLE MYDB.LOCATIONS ADD CHECK (location_id IS NOT NULL); - Primary Key structure for table LOCATIONS - ALTER TABLE MYDB.LOCATIONS ADD PRIMARY KEY (location_id); - Indexes structure for table REGIONS - - Checks structure for table REGIONS - ALTER TABLE MYDB.REGIONS ADD CHECK (region_id IS NOT NULL); - Primary Key structure for table REGIONS - ALTER TABLE MYDB.REGIONS ADD PRIMARY KEY (region_id); - Foreign Key structure for table MYDB.COUNTRIES - ALTER TABLE MYDB.COUNTRIES ADD FOREIGN KEY (region_id) REFERENCES MYDB.REGIONS (region_id) ON DELETE CASCADE; - Foreign Key structure for table MYDB.DEPARTMENTS - ALTER TABLE MYDB.DEPARTMENTS ADD FOREIGN KEY (location_id) REFERENCES MYDB.LOCATIONS (location_id) ON DELETE CASCADE; - Foreign Key structure for table MYDB.EMPLOYEES - ALTER TABLE MYDB.EMPLOYEES ADD FOREIGN KEY (job_id) REFERENCES MYDB.JOBS (job_id) ON DELETE CASCADE; ALTER TABLE MYDB.EMPLOYEES ADD FOREIGN KEY (department_id) REFERENCES MYDB.DEPARTMENTS (department_id) ON DELETE CASCADE; - Foreign Key structure for table MYDB.JOB_HISTORY - ALTER TABLE MYDB.JOB_HISTORY ADD FOREIGN KEY (employee_id) REFERENCES MYDB.EMPLOYEES (employee_id) ON DELETE CASCADE; - Foreign Key structure for table MYDB.LOCATIONS - ALTER TABLE MYDB.LOCATIONS ADD FOREIGN KEY (country_id) REFERENCES MYDB.COUNTRIES (country_id) ON DELETE CASCADE; Task2.4: Data Population The below figures showing all data in each table: Table countries: Table departments: Table employees: Table job_history: Table jobs: Table locations: Table regions: Task2.5: SQL Query writing Query 1 SELECT MYDB.COUNTRIES.country_name FROM MYDB.COUNTRIES Query 2 SELECT MYDB.REGIONS.region_name, MYDB.COUNTRIES.country_name FROM MYDB.COUNTRIES INNER JOIN MYDB.REGIONS ON MYDB.COUNTRIES.region_id = MYDB.REGIONS.region_id Query 3 SELECT MYDB.JOB_HISTORY.start_date, MYDB.JOB_HISTORY.end_date, MYDB.EMPLOYEES.first_name, MYDB.EMPLOYEES.last_name, MYDB.EMPLOYEES.email FROM MYDB.EMPLOYEES FULL OUTER JOIN MYDB.JOB_HISTORY ON MYDB.JOB_HISTORY.employee_id = MYDB.EMPLOYEES.employee_id Query 4 SELECT Count(MYDB.EMPLOYEES.employee_id) AS Number Of Employee FROM MYDB.EMPLOYEES Query 5 SELECT MYDB.EMPLOYEES.first_name, MYDB.EMPLOYEES.last_name, MYDB.EMPLOYEES.email, MYDB.EMPLOYEES.phone_number, MYDB.EMPLOYEES.hire_date, MYDB.EMPLOYEES.salary, MYDB.EMPLOYEES.commission FROM MYDB.EMPLOYEES ORDER BY MYDB.EMPLOYEES.first_name ASC Query 6 SELECT MYDB.EMPLOYEES.first_name, MYDB.EMPLOYEES.last_name, MYDB.EMPLOYEES.email, MYDB.EMPLOYEES.phone_number, MYDB.EMPLOYEES.hire_date, MYDB.EMPLOYEES.salary, MYDB.EMPLOYEES.commission FROM MYDB.EMPLOYEES WHERE MYDB.EMPLOYEES.email LIKE %gmail% Query 7 SELECT MYDB.EMPLOYEES.first_name, MYDB.EMPLOYEES.last_name, MYDB.EMPLOYEES.email, MYDB.EMPLOYEES.phone_number FROM MYDB.EMPLOYEES INNER JOIN MYDB.JOB_HISTORY ON MYDB.JOB_HISTORY.employee_id = MYDB.EMPLOYEES.employee_id WHERE MYDB.JOB_HISTORY.employee_id IN (MYDB.EMPLOYEES.employee_id) Query 8 MYDB.EMPLOYEES.email, MYDB.EMPLOYEES.phone_number, MYDB.EMPLOYEES.hire_date, MYDB.EMPLOYEES.job_id, MYDB.EMPLOYEES.salary, MYDB.EMPLOYEES.commission, MYDB.EMPLOYEES.manager_id, MYDB.EMPLOYEES.department_id, MYDB.EMPLOYEES.employee_id FROM MYDB.EMPLOYEES, (SELECT MYDB.JOB_HISTORY.employee_id fromÂÂ   MYDB.JOB_HISTORY) subquery1 WHERE subquery1.employee_id=MYDB.EMPLOYEES.employee_id Asabe, S.A., Oye, N.D. and Goji, M., 2013. Hospital patient database management system: A case study of general hospital north-bank makurdi-nigeria. Compusoft, 2(3), p.65. Coronel, C. and Morris, S., 2016. Database systems: design, implementation, management. Cengage Learning. Dorok, S., Breß, S., Teubner, J. and Saake, G., 2015. Flexible Analysis of Plant Genomes in a Database Management System. In EDBT (pp. 509-512). Hussain, M., Pandey, A.C. and Pachauri, S., 2013. Performanc Tuning of Database Management System by Fuzzy Controlled Architecture. Pragyaan: Journal of Information Technology, p.30. Jahn, M., Schill, E. and Breunig, M., 2013. Towards a 4D database management system for geothermal projects: an example of the hydraulic data of Soultz. In Second European Geothermal Workshop. Lee, H., Chapiro, J., Schernthaner, R., Duran, R., Wang, Z., Gorodetski, B., Geschwind, J.F. and Lin, M., 2015. How I do it: a practical database management system to assist clinical research teams with data collection, organization, and reporting. Academic radiology, 22(4), pp.527-533. Li, Z. and Shen, H., 2016. Database Design on Teaching Management System Based on SQL Server. Mohamed, A.R., Kumar, P.V., Abhilash, S., Ravishankar, C.N. and Edwin, L., 2013. Design and Development of an Online Database Management System (AGRI-TECHBASE): For Agricultural Technologies of ICAR. In Driving the Economy through Innovation and Entrepreneurship (pp. 869-877). Springer India. Nidzwetzki, J.K. and GÃ ¼ting, R.H., 2016. DISTRIBUTED SECONDO: An extensible highly available and scalable database management system. Reddy, T.B.K., Thomas, A.D., Stamatis, D., Bertsch, J., Isbandi, M., Jansson, J., Mallajosyula, J., Pagani, I., Lobos, E.A. and Kyrpides, N.C., 2014. The Genomes OnLine Database (GOLD) v. 5: a metadata management system based on a four level (meta) genome project classification. Nucleic acids research, p.gku950. Sui, X.L., Wang, D., Liu, X.Y. and Teng, Y., 2014. Database Design of NC Cutting Tool Matching and Management System. In Advanced Materials Research (Vol. 981, pp. 546-550). Trans Tech Publications.

Freedom from Religion: Perversion of the U.S. Constitution Essay

In the two hundred and thirteen years since its ratification, the U.S. Constitution has been the very spine of America—the single-most effective element in the preservation of her sacred liberties. Contained therein are the revolutionary ideals of its framers, influenced by the precepts of Enlightenment and spurred on by their own experiences in the perils of tyrannical oppression. Thus the preservation of America’s sacred freedoms has been the result of a strict adherence to the forefathers’ insights. It stands to reason, then, that the perversion of these freedoms would be the result of a deviation from the original intents of the Constitution’s framers. An attack on any amendment or clause of the Constitution is an attack on the whole. Such an attack has begun to deteriorate religious freedom in America in the name of â€Å"separation of church and state.† In a sense, the United States Supreme Court has dually perverted the First Amendment, making religious expression a federal matter and establishing agnosticism as a national religion. Throughout the history of the world, many types of government have been formed, and can be distinguished by the manner of their religious dealings. In Biblical times, the Israelites were under a theocracy; that is to say their God was their government. Partially due to the restrictions of freedom this imposed, the Israelites became desirous of a kingdom like the other nations had. The type of government they wanted represents one form of autocracy, the monarchy. Monarchies like that in England often adopted a single form of religion, and those who did not agree were put to death. Monarchies generally did not have a â€Å"wall of separation.† A second form of autocracy is exemplified b... ... Communicom. Online. Internet. 5 November 2001. Available WWW: http://www.aclu.org/news/n120997a.html. Gibbs, David C. Jr. â€Å"Defending Christian Freedom in America’s Public Schools.† CLA 1999. Communicom. Online. Internet. 28 October 2001. Available WWW: http://www.christianlaw.org/defending_schools.html. Hamilton, Alexander, James Madison, and John Jay. The Federalist Papers. New York: Penguin Books, 1961. Robinson, B. A. â€Å"Conflicts Between Government and Individual Religious Freedom in the U.S.† Religious Tolerance.org 26 September 2000. Communicom. Online. Internet. 5 November 2001. Available WWW: http://www.religioustolerance.org/govt_con.htm. â€Å"U.S. Constitution: First Amendment.† FindLaw.com 2001. Communicom. Online. Internet. 30 October 2001. Available WWW: http://caselaw.lp.findlaw.com/data/constitution/amendment01/.

Life Behind the Veil in Du Bois The Souls of Black Folk Essay

Life Behind the Veil in Du Bois' The Souls of Black Folk Du Bois' metaphor of double consciousness and his theory of the Veil are the most inclusive explanation of the ever-present plight of modern African Americans ever produced. In his nineteenth century work, The Souls of Black Folks, Du Bois describes double consciousness as a "peculiar sensation. . . the sense of always looking at one's self through the eyes of others, of measuring one's soul by the tape of a world that looks on in amused contempt and pity" (Du Bois, 3). According to Du Bois assertions, the Black American exists in a consistent "twoness, - an American, a Negro"(3). Further, he theorizes, the African American lives shut behind a veil, viewing from within and without it. He is privy to white America's perspective of him, yet he cannot reveal his true self. He is, in fact, protected and harmed by The Veil. Nearly a century later, Henry Louis Gates, Jr., himself a Harvard scholar, addresses the anomaly of the Afro-American as he has existed for the past two centuries; that the Black American's greatest obstacle is the lack of self determination. The inability to define oneself will undoubtedly lead to an unhealthy dependence upon the definition of a biased party that will apply an erroneous definition. Gates states that "the Afro American's attempt to gain self-consciousness in a racist society will always be impaired by the fact that any reflected image that he or she seeks in the gaze of white Americans is refracted through 'the dark veil-mirror of existence'..."(Du Bois, xx). Since 1945, in what is defined by literary scholars as the Contemporary Period, it appears that the "refracted public image"(xx) whites hold of blacks continues to necessitate ... ...one existing trapped within the view of hegemonic society; angry, but powerless so long as he remains in this state. Yet Sanchez provides a succinct plan for Black Americans in their quest to ascend the Veil: to exist as both African and American while feeding white America a pacifying view of a half truth-destruction fueled by deadly ignorance. The speakers of the poems are merely victims of the same system, seeking the same freedom. While the works of these authors differ greatly, one characteristic is common in both works: The desire for power to ascend the Veil that hangs heavily upon them like a cloak that prevents their ascension. The desire to live beyond the Veil. Works Cited Du Bois, W.E.B. The Souls of Black Folk. New York: Bantam, 1989 Lauter, Paul, ed. The Heeath Anthology of American Literature: Volume Two. New York: Houghton Mifflin Inc., 1996

Essay --

The question today’s society is facing is marijuana. Should marijuana remain illegal or become legalized in the United States of America. Marijuana is a dry shredded mix of flowers, stems, seeds and leaves of the hemp plant called Cannabis sativa. People usually smoke it as a cigarette or in a pipe. Marijuana is the most commonly abused illegal drug in the United States. Abusing marijuana can cause problems with memory, learning, and social behavior. Although marijuana has negative side effects it also has medicinal properties that help aid people with needs. First there is some terminology you should know. Marijuana legalization is laws or policies that make the possession and use of marijuana legal under state law. Marijuana decriminalization are laws or policies adopted in a number of state and local jurisdictions which reduce the penalties for possession and use of small amounts of marijuana from criminal sanctions to fines or civil penalties. Medical marijuana are state laws which allow an individual to defend him or herself against criminal charges of marijuana possession if the defendant can prove a medical need for marijuana under state law. There are 7 strains of marijuana; dried flower; kief; hashish; tincture; hash oil; infusion; pipe resin. Dried flower generally refers to the dried flowers and leaves of the female marijuana plant. This dried flower strain of marijuana is the most widely consumed form which contains 3%-22% THC. Cannabis varieties used to produce industrial hemp has less than 1% of THC. All other strains of marijuana come from this dried flower state. The second strain of marijuana is kief, which is a powder and can be sifted from leaves and flowers of the marijuana plant. This strain can then be comp... ...heir crop to protect the marijuana from wood Marijuana 5 rats. Now this may not seem like it affects the environment because most people think of the air, carbon footprints, and emissions however this could affect animals, which are indeed apart of the environment. Every organism on Earth plays an important role in the ecosystem. In recent Alaska news petitioners are currently gathering signatures all over the state in order to reach the requirements to initiate for the August 2014 primary election ballot that will make possession of marijuana level for adults and regulate it’s cultivation and sale in manners similar to alcohol. As of December 1, 2013 they have gathered a total of 40,886 gross signatures, which leaves them another 4,114 signatures left to reach the requirements to make initiative towards making the possession of marijuana on the ballot. (mpp.org)

Fracking: Carbon Dioxide and Natural Gas

April 8, 2012 Dear Senator Greg Ball, The current practice of hydraulic fracturing (fracking) began in America in the late 1990‘s and has been wreaking havoc on the land and the lives of the American people since. In case you are unaware, fracking is the process well diggers use to extract natural gas and oil from the earth. They use pressurized mixture of water, sand, and chemicals to form veins (or fractures) in the rock in order for the natural gas or oil to escape.Although this process is an affective way to produce the natural resources from the earth, there are repercussions that are being ignored by the well companies. For instance, there were several private wells in Dimock, Pennsylvania contaminated with methane caused by the fracking done by Cabot Oil and Gas. The people living off these wells were not able to use their water. Although the gas company denied any kind of fault, they compensated the residents financially and built a new pipeline to bring clean water in. In December, 2011 the EPA sent out letters to the residents telling them their water was safe to drink. But in January of 2012 the EPA retracted its position and told the gas company to immediately take care of the problem. Another problem that has developed due to fracking is pollution around the dig sites. Emissions associated with combustion include nitrogen oxides, sulfur oxide, carbon dioxide and carbon monoxide. Another emission problem is the emission produced from the natural gas.Gasses such as methane, ethane and liquid condensate and volatile organic compounds (VOC). VOC’s have been proven to cause birth defects, neurological problems, and cancer. Most recently, in March of 2012, officials in Ohio are blaming the wastewater produced from fracking for a series of recent earthquakes. What my goal would be from you Mr. Ball, is that you would introduce a bill to the senate that would encourage regulation on fracking from the federal level.If the federal government woul d regulate the way fracking is done in America, it could save many lives and help save the environment. Bad drilling techniques, design and execution are some of the reasons the drilling wreaks so much havoc. This is something that could very easily be regulated by inspections of the wells. I also believe that the number of wells being drilled needs to be regulated. In Pennsylvania alone, there are 3,500 wells. This number is too high. Having that number of wells in such s small area, is inviting problems.If the federal government would make some regulations on how many wells per square mile are aloud, it would cut down of a lot of the damage being done. It may also be possible to regulate how far from civilian dwellings a well should be drilled. If the wells were drilled several miles from any home, the chances of it endangering people and animals would decrease. Mr. Ball I appreciate you taking time to read this letter and listening to my concerns. I am confident that you love thi s country as much as I do and will try to put an end to hydraulic fracturing as we know it today. Sincerely,

Mid-term Exam Essay

What were some of the changes that took place in Europe between the years 1000 and 1492, and why did those changes lead to European exploration and overseas expansion? From Leif Eriksson being the first European to sail to North America to Marco Polo making his first trip to china were the few things that were going on in the European discovery. During the 1100 the crusades joined the holy war to regain capture of Palestine which was taken away by the Muslims. As the crusades war was going on, the Europeans introduced new and exotic goods to such as spices, silk and jewels. This opened up a whole new opportunity for the Europeans as the demands and the trade grew, Ships were departing from towns in Italy and Asia. Christopher Columbus discovered North American in 1492. Columbus sailed east from Europe trying to find a route to the east. He failed to sail east because of the landmass that was in his way. Columbus believe he sailed to India because of the landmass and called the land the â€Å"West Indies† and the people he found there as â€Å"Indians†. This led to the exploration and overseas expansion to North America from Europe. The expansion grew as the growth of expanding trade grew out of Europe. The discovery of the New World took a rise as the transfer of plants, animal’s food demanded the human population to expand. All these things that took place from 1000-1492 changed Europe forever. The demands in trade gave Europeans the opportunity for new forms of employment and ability to travel out of Europe for work. What were the major problems facing American leaders during the 1780s? What were the main weaknesses of the Articles of Confederation? How did those weaknesses prevent the new government from dealing with the new nation’s major problems? How did the Constitution of 1787 alter the structure and operation of the national government to more effectively deal with those problems? This period was called the â€Å"Critical Periods†, it was a time right after the American Revolution war that took place in 1783. George Washington became the president of this time in 1789. After the war the economic problems just grew. The British navy destroyed most of the American ships  and also taking over there flow of trade. The farmers suffered tremendously due to the army steeling from their farms in order to eat. Once the war was over in 1781 the exports to Brittan was restricted, British created a law that prohibited trade with the remaining sugar colonies that were in the Caribbean. The articles of confederation was a document signed by all 13 original colonies that put together the United States of America. The confederation left most of the power to the state governments. The weaknesses of the Articles of Confederation was that the states could not be forced by the government to obey its laws. Also it did not have the power to enforce any type of laws. The congress lacked the strong leadership and there was no system of national courts. In order for a change to be made to the articles 9 out of the 13 states had to approve the law before it could be passed on with no army to protect the nation. Compare and contrast the northern, middle, and southern colonies by 1760. What experiences were unifying the colonies? How were the British colonies different from Spain’s colonies? All three colonies had major differences in there economic activity and their culture. The resentment of the British held them together as they were suffering hard times as Brittan kept on restraining trade, shipping and manufacturing. The Northern Colonies was largely religious. Even though religion was practiced more in the Southern Colonies, a lot of people from the north were still very religious. Instead, there main focus was never on gaining wealth. The South was mostly agricultural and a big part of the workers were African American slaves. Tabaco was the main export of the Southern economy. In the Northern Colonies farming was usually just done to provide just for the family. The economy of New England, Northern, and colonies was based on the rivers and forests for the most part and the sou thern colonies were more focused on farming. There are only a couple of similarities and differences in the colonies. People beginning a new life for themselves was a similarity both regions had. These regions were founded for many different reason including political freedom, religion, conquest and economy. The British colonies were recruited from farmers, artisans and tradesmen. Immigrants from other countries were welcomed. In the Spanish colonies it contained more soldiers, conquistadores and mission Aries were the primary source of people. The farmers and traders  come at a later date. The government for the English colonies allowed colonist to set up local governments and representative assemblies and to make sure to tax themselves as long as they did not take up arms against the crown. In the Spanish colonies they were governed by the crown appointed governors. The settlers had to obey the laws the king set since the settlers could make laws on their own. The religion for the English was mostly non-Catholics. The puritans in Massachusetts established an autocratic and restrictive religious leadership. For the Spanish colonies the settlers were restricted to Catholics. The people that protested were persecuted and driven out. The economy on the British colony was rice, tobacco, t imber and fish. The economic activities were farming, trading and also fishing. In the Spaniard colonies it was a more largely trading economy. It was controlled by the Spaniards and the board of trade. What major challenges did Americans face during the War for Independence, and how did they overcome those challenges and defeat Great Britain? The British always seemed unbeatable. During the previous 100 years, the British had enjoyed victory after victory from countries that were powerful like Spain and France. The odds never looked good for the Americans on this war. Brittan had the best military in the world, their soldiers were well fed, paid good money and also well disciplined. The British military was also very well equipped unlike the American. Funds were so much easily raised by the empire then by the continental congress. A lot of those funds were used to hire Hessian Mercenaries to fight of the Americans. The Americans always had a difficult time being able to raise enough funds to purchase the basic supplies for the troops like shoes and blankets. The British always had a winning tradition, most Indians sided with Brittan who promised them protection over their land. The downfall for the Brittan was that they were fighting a war that was far from home. Their supplies that they needed sometimes took months to reach their destination. The British objective for this war to persuade the American to give up their claims for independence. Americans were fighting for their rights, independence and liberty. The soldiers and the leaders were unexperienced but always seemed competent. This war was very expensive, this war gave Americans courage which gave Americans a favor. Describe and explain the roles played by loyalists, African Americans, women, and American Indians during the Revolutionary War. How did the outcome of the war affect them? The principle is this was freedom which motivated the black slaves to join the Patriot or the British army. Approxitmaly 5 percent of the American soldiers in the battle of Bunker Hill were black. They received the same pas as whites although they never held a high rank. The blacks in the war served in integrated units. An estimated 100, 00 African Americans died or were killed during the war. They thought the concept of using slaves in the army would mean that the economy would collapse without slavery. Women in the revolutionary war took many different roles. They were nurses, cooks and maids and sometimes even secret soldiers and spies. Many of the women nurses were camp followers, wives, daughters and even mothers of the soldiers. The most common role the women played were cooks, maids, laundresses and water b earers for the army. This was the first time women took a role in the war since these duties were reserved for male soldiers. Women were not allowed to serve in the military but they still served as secret soldiers. They would disguise themselves by cutting their hair and using masculine names to blend in. A lot of the motivation for joining the army is unknown but most of these women were poor and needed to earn money for their families. They also worked as spies, most of the female spies worked as maids or cooks for the British and had a lot of insight about the movements, military plans and supply shortages and the deliveries. The loyalist supported the British. They were mostly older, educated and wealthier than most Americans. The life for the loyalist was difficult during the war. Loyalist who lived in the area that was being controlled by the patriots lost their businesses and homes. After the war was over a lot of them lost their fortunes and their land. The British government paid them for their loyalty, but it was not nearly as much as they had lost. Many of the Indians had to choose between the loyalist and patriots or somehow try to maintain a neutral stance. They had issues trying t o hold their homelands as well as try to maintain access to trade supplies as war was in there lands too. On September 4, 1783 the peace treaty of Paris was signed. Sources: â€Å"An Encyclopedia of American Women at War: From the Home Front to the Battlefields†; Lisa Tendrich Frank; 2013 â€Å"Women Soldiers, Spies, and Patriots of the American Revolution†; Martha Kneib; 2004 â€Å"The Revolutionary War†; Charles Patrick Neimeyer; 2007 National Women’s History Museum: The American Revolution: http://www.nwhm.org/online-exhibits/spies/2.htm Army.Mil: Early History of Women in the U.S. Army: http://www.army.mil/women/history.html United States Army: Early Women Soldiers: http://www.army.mil/women/history.html History.org: Women’s Service in the Revolutionary Army: http://www.history.org/history/teaching/enewsletter/volume7/nov08/women_revarmy.cfm

Gender Inequality Essay

It is not up for debate whether women are discriminated against in the workplace it is evident in census data; in 1998 women made 73 cents to the dollar paid to men. Even today, there is still a pay gap that exists between women and men. It is said that the organizations that are pro-equal pay, including some unions, support the idea that the government should set wages for all jobs. To the contrary, the organizations that are proponents of equal pay are not for job wages being set by the government-they wish to have the discrimination taken out of pay scales from within the company. Commonly, this pay gap is attributed to the fact that women in the United States are still expected to attend to familial obligations over work. Data shows that women do attend to family obligations, like having a child, caring for a sick family member, or caring for an elder; but they also do not give up on work. Yes, women often chose lower paying jobs in exchange for flexible hours and do spend a lower number of hours per week long-term at their jobs than their male counterparts. Because women are socialized to be the primary care givers they are kept at these lower paying jobs that are more flexible, the jobs allow them to care for their family yet still retain an income (possibly a second income for the household). Women’s changing roles in society has resulted in this workplace problem. Women are allowed and often encouraged to work but they are not rewarded or compensated at the same level, for their efforts, that men in the work force are. The pay gap would be narrowed if companies were more conducive to family schedules. Men and women would receive equal pay for the same job. Companies would benefit by retaining quality employees. Men and women need to start out making the same amount of money for the same job, companies need to offer women ample maternity leave, families need to be offered childcare (or childcare compensation), there needs to be a flexible work environment, and men should never be discouraged from taking paternity leave. It seems that women workers have reached a plateau in society. In order for women to be respected as men are) in the workplace there needs to be a redistribution of domestic and family work. It’s acceptable now for women to work; but this acceptance into the workforce has not drastically changed what they, women, are expected to perform at home. There is no way for women to move forward to equality in pay if they are not recognized as contributors to their job (i.e. women are still expected to perform outside of work in the family setting as well in a way that men are only expected to perform at work and not at home). As soon as more domestic and family work is allocated to men than women will be able to attain equal pay. Women, with less work at home, will be able to commit to full time jobs, have to leave the workforce less, take less leave, and be able to climb the corporate ladder just as men are today. Since 1942, gender inequality, at least in pay, can be traced. In 1942 the National War Labor Board issued a general order that authorized employers to make voluntary adjustments in salaries or pay in order to demonstrate gender equality (at least in jobs were women and men worked the exact same job and had comparable quality and quantity of work) (CNN). Rates of women in labor unions has been increasing since they have entered the workforce. Even with the increase of women union numbers this inequality of pay still exists. Women are encouraged by unions and other organizations to sue their employer if they are being treated unfairly in the workplace. Women are unlikely to pursue this option against their employers because of limited resources, i.e. money and time. Gender discrimination in the workplace is not only evident in the pay gap but also in sexual harassment and the â€Å"glass ceiling† in organizations. The term glass ceiling began as a reference to discrimination against women in the work force. â€Å"Glass ceiling† encompasses many different kinds of discrimination against women workers including but not limited to: differences in pay for comparable work, sexual harassment in the workplace, and companies that do not have family-friendly policies. The glass ceiling is an unwritten rule in many businesses. The ceiling is an invisible barrier that usually affects minorities and women. This barrier is extremely debilitating for women in their job because it makes them feel inferior and that their bosses do not take them seriously because of their sex. Women feel that their bosses aren’t taking them seriously because the bosses do not view them as potential candidates for the most prestigious positions in the establishment. The glass ceiling is another oppressive means used by corporate America to keep women out of powerful positions and keep them from raking in a lot of money; in terms of their gross income. A study done by the U.S Department of Labor in 1991 reviewed nine Fortune 500 companies and the results confirmed that workers in these companies, minorities and women especially, came into contact with the invisible barrier, â€Å"the glass ceiling†, very early on in their careers. The U.S. Supreme Court has designated two different types of sexual harassment in workplaces: Type 1 and Type 2. Type 1 is harassment that directly results in an employment outcome (ex. the harasser would say that if you don’t do X you will lose your job). Sexual harassment of Type 2 is not nearly as direct but creates a hostile work environment for the harassed worker. This hostile in environment can be created by rude gestures, sabotaged work, inappropriate name calling, vulgar jokes, unnecessary touching, comment on the appearance of others (physical attributes), etc. Women are now surpassing men in the amount of education, in years and higher degrees, they have. If the workforce does not allow them to pursue executive career options then they will find themselves unable to fill these positions. Women in 1996 earned 1,255,057 college degrees as compared to men who earned 992,638 degrees (Career Planning). The ever increasing amount of women furthering their education makes them more likely to want to enter the job market. Also, the longer a woman is in school the longer she will be in the workforce, when she enters it, because it is likely that she will delay childbearing. Even though female graduates may be even more qualified for a position than her male counterpart the woman will be much more likely to be recommended for a job as an assistant or secretary job than the man. She will be told that this assistant or secretarial job is her way to get her foot in the door at the company. The employers will act like this is a typical entry-level position when in fact a man in the same situation will immediately begin at a much higher level in the company. Women are over represented in the lower paying jobs in the company- almost all assistants and secretarial positions are filled by women while men crowd the top and fill the most prestigious positions in the company. This concentration of men at the top and women at the bottom is called â€Å"occupational segregation†. I began the Intro to Critical Feminist Studies course with a very clear idea of what feminism is yet I was hesitant to call myself a feminist. A feminist, to me, is someone who advocates for women’s rights and their equality as compared to men. Women and men are equal yet both are very different. A feminist is someone who capitalizes on and embraces the differences between men and women. Anyone can be a feminist but feminism, to me, means only advocating for women’s issues like gender discrimination in the workplace. Through the semester my definition of feminism has not changed drastically; yet I am much more willing to associate myself with this movement/name. My hesitation in calling myself a feminist was based on worries about the social implications of the word â€Å"feminist†. I don’t judge people merely because they attach this label to themselves or associate with other â€Å"feminists† so there must have been some deeper concern about the social implications of being one, a feminist. I don’t think that individuals necessarily associate being a feminist with negative things but that socially, in group situations and in the larger context of society and politics, being labeled as a feminist will limit your options. Specifically, I am concerned with the implications of being a â€Å"feminist† in the workplace. The workplace, to me, is the center of the politically correct and somehow labeling yourself a feminist makes you politically incorrect and socially awkward. Labeling yourself a feminist, ironically, attributes a male characteristic to you, i.e. confidence. Because feminists are labeled with this confidence and that they have such a clear idea of what injustices against women are they are outcasts. This topic, gender discrimination in the workplace, is related to a topic in my previous papers, women and healthcare. The job market is probably the most influential factor in an individual’s ability to obtain health insurance. This job-place discrimination against women indirectly affects the quality of healthcare available to most American women. It’s important to me to have equality in the workplace because I am a women and I don’t deserve to make less money than a male-counterpart just because of my sex. Even if it is the case that women are in and out of the labor force (more than men) because of familial obligations there is no cause for this discrimination in the workplace. Women are in and out of the labor market caring for men, men’s children, and men’s relatives yet women get paid less than men for the same job. There is even more cause for the wage gap to be closed because women’s roles are changing; many women are both mothers an d workers. In the past, maybe it was OK (not just but socially acceptable) for women to make less money than men because men were the providers and the woman’s income was play money. This is no longer the case. Women are now equal providers for their family, possibly the bigger earner, and frequently the sole provider for their household (single moms etc.). A female that just graduated from college with a major in marketing calls an agency to schedule an interview. She gets to the interview on time, well dressed, and ready to be hired. The interview proceeds and the interviewer is impressed with her resume; but is very interested in her typing speed. The interviewer takes the recent grad to another room, a computer lab, where she is sat down and prepared to take a typing test-to determine her words per minute. While typing, she sees an acquaintance of hers from school and he is applying to work for the agency as well. Her male acquaintance is interviewed by the same person yet he is immediately suggested for a position in the company without taking a typing test. The interviewer suggested the taping test for the female grad because having good typing skills would help her get her â€Å"foot in the door†, i.e. she could start out as an assistant or secretary. Even though both prospective employees, the woman and the man, had equit able educations the woman was not encouraged/allowed by the interviewer to enter the ranks of the business as anyone but a secretary (Career Planning). Some examples of gender discrimination in the workplace are: women not being hired for a position (which they are qualified for) because the company’s long-time clients feel more comfortable dealing with men, during company cutbacks men with the same job with less seniority keep their job over a woman who has been working for the company for a long time, and women not being able to attain a promotion even though they qualify for it (the woman has exemplary reviews and has earned many awards in her position (like employee of the year, etc.) the promotion is given to a less qualified male). After the National War Labor Board issued general order sixteen the fight for equal pay continues. President John F. Kennedy signed the Equal Pay Act in 1963. This Act signed by JFK applied to 27.5 million workers (both men and women) and required â€Å"employees doing work requiring equal skill, effort and responsibility- and work performed under similar working conditions-be paid equal wages† (CNN). In subsequent years, following both the general order sixteen and the Equal Pay Act, numerous bills and acts have been passed to guarantee women and men equal pay for the same job; yet the pay gap still exists today. A more recent statistic on the pay difference, from 2000, found that women still make .80 cents to the dollar that’s paid to their male counterparts (GAO). A few women have been compensated for their lost wages. The Department of Labor’s Office of Federal Contract Compliance Programs, OFCCP, began reviewing corporate management systems in 1993. The OFCCP began the review process after President Bill Clinton signed the Family and Medical Leave Act. This Act protects workers jobs guaranteeing them at least twelve months of unpaid leave due to the birth of a child or extreme family circumstances (someone is very ill, etc.). These reviews of corporate management systems has been instrumental in paying back wages to women. One of the OFCCP’s reviews included an evaluation of Fairfax Hospital in Virginia. The hospital, as a result of its preliminary review by the OFCCP, agreed to pay over $425,000 in back wages to 52 female workers ; these workers were â€Å"employed in the top six grades of the hospital’s personnel structure† (CNN). Also, after the hospital’s review they gave 44 out of the 52 women pay raises, which gave these individuals more than $178,000 (extra) in total. These raises account for more than $4,000 a year extra income for each woman. Out of all the corporate reviews by OFCCP, the largest settlement was with CoreStates Financial Institution in Philadelphia, Pennsylvania. As a result of their review CoreStates paid more than 1.5 million dollars to women and minorities to compensate them for (past) pay discrimination. In addition to paying the 1.5 million dollars to workers CoreStates paid more than â€Å"334,000†, in salary adjustments to 76 women and 66 members of minorities† (CNN). The monetary compensation does not address the root of why women are paid less than men. If companies are willing to settle with the OFCCP and pay lost wages to female workers then they obviously recognize the injustice they are committing in the pay scales. Even with the passage of numerous acts that require employers to give equal pay the gap still continues between women and men’s salaries. From the 1960’s when JFK signed the Equal Pay Act the number of women workers was at an all-time high. From the beginning of the 60’s to the mid 70’s more than half the increase in the amount of workers in the labor force was made up of women. Most of these women were married and delayed having children so they could stay in the labor force longer. Even though women’s primary obligations are to their families they still do remain in the workforce after having children. Families can’t make it without the second income provided by the female. Women are in and out of the labor force but only to recover from childbirth; the number of working moms in 2006 was over 2.6 million. More than 72 percent of mothers in the Unites States, with children under the age of 18, are either employed part or full-time. Women are in hostile environments at home and at work. Women are paid less than men for the same job, are sexually harassed at work, and are cornered into low paying demeaning work. Even though women are expected to be equal providers for their family they are also expected to be the primary caretaker of their family. It is impossible for women to excel in both arenas if they are not granted equality. This equality would include either redistribution of domestic and family work (while women continue to work in the office) or equal respect for â€Å"women’s work† (women staying at home while men work in the office).

Cases in global marketing strategies Essay

If you call yourself a movie fanatic, then 21 August, 2009 was a day you will always have to remember. Movie lovers and anyone who love going to cinemas were defiantly in a rush that day to be in any near IMAX Theater. In more than a hundred IMAX 3-D cinemas all over the world watched just 16 minutes preview of the footage from the new James Cameron movie the Avatar. Just on the same day, Ubisoft debuted a preview on a video game based on the movie, and Mattel unveiled action toys based on the movie characters. On the other hand, a day earlier, the teaser made for this movie broke records on Apple.com, this was after the teaser was streamed more than four million times during the first day. On that day August 21, it was a celebration for all movie lovers and movie productions and for that it was a holiday and till now it is remembered as â€Å"Avatar Day.† Today it is remembered as the dawn of the most planned and successful digital marketing campaign ever created to support a movie (Evan, 2011). In this movie James Cameroon and his crew went to all limits and for sure they deserved what the movie gave them in return. For Avatar to stand out above the rest of the movies as it did, there are a lot of strategies and plans which were put in motion for all this to happen. Below are some of the details of key components of how the marketing campaign of the movie became such a success, in some I will illustrate with a character and creature within â€Å"Avatar.† The Home tree: Avatar’s Website The clarity and visual perfection of the home tree on Pandora portrays what has been cultivated on the movies official website. On the websites visitors have more than they can get on a standard trailer, this is by images and all background materials. In the website, you will find 14 side scrolling square boxes that will show a lot of digital products that make this movie different from the rest. On top of this the fans have the capability of accessing the story, character information, music, and picture downloads. And to make the website more interesting the fans can also be able to share their views and showcase their personal interests on the movie. In the movie just about when humans destroyed the home tree for wealth and pursuit of personal interests, the movies website home page had its own destructions in mid-August when the movie fans crushed the site in the process of trying to get free tickets for â€Å"Avatar Day.† The Banshee: The AIR Interactive Trailer The movies interactive trailer comes before other previous movie trailers, and this is all because of integration of social media feeds, and eleven points of interaction that gives viewers the opportunity for one click access to each character. This means that the fans can choose the characters they want to view in a trailer and by this they unlock additional contents. The creation of this trailer was made possible by the use of adobe AIR software, which creates a flexible platform for developers. The outcome of this achievement is that the fans get to enjoy more exciting experience like never before, which more of less the same as to the one is offered in Banshee skipping in the movie. The preview is a motion and frequently refreshed gateway to the movie, which appears to be real and capture the moment it begins. The other advantage is that the preview comes with three options to purchase tickets. The Tree of Souls: Social Media: In the movie the character Na’vi believes that in the tree of souls, which a resting place for the souls of ancestors, was the main link of what connected them to one another. Through this idea, there is a connection to social media that is always connected to our past in one way or the other. Social media being one of the fastest ways to pass information around all over the world, film movie makers had to use the advantage when marketing Avatar. The movies unbelievably got the attention it required on social sites for example it got about 1.5 million fans on Facebook alone, in Myspace the fans were about 800,000 and on twitter I gained about 26,000 followers. According to one of Americas social media analytic firm, they said that Avatar was the most talked about movie in the year 2010 in twitter. However, some tweets resulted to tweet and listen promotion that required the fans to send messages via twitter and after doing that then they will be able to listen to music used in the movie as soundtracks. The social media strategy Avatar used also extended to YouTube that gained over 12 million views, on flicker it got 1.5million people viewing the photos and a type pad blogging community of about 5000 people. Hallelujah Mountains: Augmented Reality In the movie, the gravity opposing Hallelujah Mountains appears to be challenging the ability to hear or see, which is also what had been made greater and reality pushes to do by tabling an interesting experience that floats in front of the viewer’s eyes. The creation of â€Å"Avatar† toys which could be activated and brought to life through the help of webcams and special product tags. While on the other side Coke zero introduced soda cans that opened up a world of Pandora. The final result is that â€Å"Avatar† is so far the biggest movie ever made in the box office of all times. This movie sold over $2 billion in tickets sales which was mostly influenced by 3-D taxes and international interests. Through â€Å"Avatar† James Cameron became one of the greatest movie makers of all time having two of the top-grossing movie topping on the box office at the same time. The question remains to be what lead to the success of this movie? The primary objective of any marketing strategy in the movie industry is to make sure that the fans get the product you are marketing. While at the same time gets to theaters to watch the movies that they have to pay about $10 to $15 and have to watch the movie for several hours. After the campaign made by the advertisers, millions of people all went out to theatres just to enjoy the movie and 3-D glasses, and the fans also got to bring a phrase from the movie to life which was used by Na’vi: Oel ngati kameie meaning â€Å"I see you.† This is the processes in which the improvements in the movie made it unique as compared to other films. However, they are not just the only methods James Cameron used to make â€Å"Avatar† a success in the digital movie era. The introduction of 3-D camera and stimulcam were not just the technology’s that turned James Cameron’s sci-fi unique and a success. Many other small movies have also turned to social media to spread the word guerrilla-style, but so far no other blockbuster movie has turned to social media marketing like Avatar did. After using this method to market its film, the results they got from the first opening weekend Avatar made $232 million and ranked the movie on #2 highest grossing movie of all times. Cameron’s $500million act of hubris finally bared fruits. Reinventing the Movie Trailer Online Knowing that Avatar was never the first film to make a trailer in a different manner online. Then it means that it was never the first to try out most of this things required for online advertising. But using an expensive strategy, and at the same time combine it with several existing ideas was what made this movie’s social media campaign go big. In the beginning it started with ideas which many movies use now: a preview debut from Apple, which was announced on twitter and the anxiety was too high from the fans to such an extent that the servers had to get the trailer out to the people who wanted it. Afterward, about a month later the movie released the second trailer, this became a success since many fans were eagerly waiting to see the trailer for a whole month and with that the fans made their own mash-up trailers which involved Avatar and other movies. However, after making the second preview they did not stop there and they went forth and made the third trailer and to their surprise the preview was the best they had achieved so far, and to an extend it blew everyone away beyond their expectation. An interactive preview was introduced using Adobe Air software and therefore in required one to download that is a bit hectic, but to all Avatar fans the download was worth it. The download had special features such as featured contend, and the fans could read all updated social media updates on the movie from the trailer. This move was the biggest move that Avatar had taken since it got press coverage and buzz (Dave, 2011). The Facebook and MTV Webcast On 3 December, Facebook joined forces with MTV.com and were sponsored by LG webcast known as â€Å"Avatar Live.† An interview was made to get word from the great minds behind the creation and success of the movie and this were people like James Cameron the Director, the producers Jon Landau, the Actors Zoe Saldana and Sam Washington. In this interview, the fans also got to ask them any questions they wanted to about the movie. Even though the interview can be said to have been short and brief, it is still considered to be one of the amazing webcast to have been seen up to date (Mitchell_A_Zucker) . This is because it is not always that simple to see big Hollywood names all sitting at the same place answering questions from their fans all at the same time. Even though having the community come to interact with a director of such caliber is a once in a lifetime opportunity, it made us remember of director Peter Jackson’s daily updates from the famous set of The Lord of th e Rings. What was experienced in both cases is the fact that people who did not know much about the movies also turned out for the sale and learn more about the film while on the other hand the fans also showed up in large numbers to also get to know all what they did not know yet and get new words to spread around to friends and other people they interact with. Broadcasting the Premiere Live On UstreamOne of the most respected way for any celebrity or movie to go down is by using the red carpet. Avatar was premiered at the red carpet and broadcasted live to the audience on a video streaming site Ustream. Besides the technology media coverage this pulled, this idea was not a new stunt since movies like twilight saga New moon had already put it on trial, however, we can say it made many people happy that day. The point is a movie should use all ways possible it gets to get the awareness of the movie out. This broadcast made at the red carpet was sponsored by Myspace, and with this it means that the move reached fans who got to miss the presentation in Facebook or any other social media site. The fans of Avatar had the opportunity to watch the preview and the video in bot Myspace web page in addition to Ustream website. The fact that the red carpet was one week before the movie was released and aired in cinemas was another way to get the awareness of the movie to the fans during the final days of marketing before the final release date of the eagerly awaited movie. Avatar is one of the most thrilling Sci-fi, fantasy, adventure movie ever made. The story line is with no doubt captivating to the audience. Due to these features it was made easy for Cameron and his crew to market the movie since all the fans were thrilled and eager to see the movie after watching the trailers offered on the movie. However, in marketing Avatar the movie had to also come up with action figures which would symbolize the characters and through this they got to attract more children fans to get to buy the toys and also want to watch the movie (Dave, 2011). Coming up with unique posters of the movie was also another marvelous move Avatar came up with, since everyone who was a fan wanted to at least have a poster of the movie in the house or even in their bedrooms and through that all the friend of people with the posters would end up being drawn slowly into liking the movie. According to (Mesa, 2009). another reason many people ended up liking the movie is the fact that we were all amazed by the work made by the make-up artist in the movie, actually they made the characters look so real in such a way that has never been seen before. The details on the characters and the make-up were just out of this world. Conclusion From this essay, it is evident that James Camron went to all measures to make Avatar such a success. However, many movies might have tried using the same marketing strategies but the little details and changes that James Cameron brought to the production and marketing of the movie are what actually made the difference and ended up make this movie the greatest movie of all times. However, this made it everyone’s business to play the marketing roles which were to be played by everyone during the movie sale and we even see how the fans got the chance to market the movie and also comment on live updates about the movie. This time it is with no doubt that James Cameron overdid himself in this movie. Having such a big movie is not something people see every day it takes practice and experience to be what James Cameron is, but we cannot be so surprised about this since James Cameron had another blockbuster â€Å"Titanic† which was also top of the box office before he broke his own record with Avatar. This movie â€Å"Avatar† did not just be successful it changed the movie industry as we knew it and for that I have doubt that Avatar will be a movie that will be remembered for several decades to come or even a century. Reference Jeannet, J. (2004). Cases in global marketing strategies. Boston: Houghton Mifflin. Evan, S. (2011). Avatar. Pittsburgh, PA: Six Gallery Press. Mesa, A. (2009). Brand Avatar: translating virtual world branding into real world success. New York: Palgrave Macmillan. Kautonen, T. (2008). Trust and new technologies marketing and management on the Internet and mobile media. Cheltenham, UK: Edward Elgar. Dave, D. (2011). Think before you engage 100 questions to ask before starting a social media marketing campaign. Indianapolis, IN: John Wiley & Sons. Paul, A. (2009). Digital strategies for powerful corporate communications. New York: McGraw-Hill. Mattias, B. (2011). How Cool Brands Stay Hot. Kogan Page Matthew, S. (2011). Handbook of research on digital media and advertising: user generated content consumption. Hershey, PA: Information Science Reference. Roger, A. (2009). Marketing. Boston: McGraw-Hill/Irwin. Article Source: Mitchell_A_Zucker. http://teammaz.wordpress.com/about/oliveborden.blogspot.com/†¦/identify-your-target-market-with-this.html Marketing Strategies of movies —-Avatar. http://blogs.ubc.ca/daisydong/2013/02/24/marketing-strategies-of-movies-avatar/ Source document