The Beginning of the Civil Rights Movement

The Beginning of the Civil Rights Movement Michelle Brown The Beginning of the Civil Rights Movement The Civil Rights Movement of the 1950s and 1960s were a profound turning point in American History. African American’s had been fighting for equality for many years but in the early 1950s the fight started to heighten, from Rosa Parks, to Martin Luther King Jr. , to Malcolm X, the fight would take on many different forms over the span of two decades, and was looked at from many different points of view. The Beginning of the Civil Rights Movement For most historians the beginning of the Civil Rights Movement started on December 1, 1955 when Rosa Parks refused to give her seat to a white person on a bus in Montgomery, Alabama. This is when the rise of the Civil Rights Movement began; however, there were several previous incidents which helped to lead up to the movement. In 1951, the â€Å"Martinsville Seven† were all African American men tried by an all white jury in the rape of a white woman from Virginia. All seven were found guilty, and for the first time in Virginia history, were sentenced to the death penalty for rape. Webspinner, 2004-2009). In this same year the African American students at Moton High decided to strike against the unequal educational treatment. Their case was later added to the Brown v Board of Education suit in 1954. (Webspinner, 2004-2009). In June 1953, a bus boycott was held in Baton Rouge, LA. After the bus drivers refused to enforce Ordinance 222, an ordinance which changed segregated seati ng on buses so that African American’s would fill the bus from the back forward and whites would fill it from the front back on a first come first serve basis, the Ordinance was overturned. Led by Reverend Jemison and other African American businessmen, the African American community decided to boycott the bus system. Later in the month Ordinance 251 was put in place, allowing a section of the bus to be black only and a section to be white only, the rest of the bus would be first come first serve. (Webspinner, 2004-2009). In May 1954, Chief Justice Earl Warren delivered the following verdict on Brown v Board of Education. We come then to the question presented: Does segregation of children in public schools solely on the basis of race, even though the physical facilities and other ‘tangible’ factor may be equal, deprive the children of the minority group of equal educational opportunities? We believe that it does†¦We conclude that in the field of public education the doctrine of ‘separate but equal’ has no place. Separate educational facilities are inherently unequal. Therefore, we hold that protection of the laws guaranteed by the Fourtee nth Amendment. † (Webspinner, 2004-2009). Even though the actual desegregation of schools did not take place in 1954, this ruling was a major step in the Civil Rights Movement which took place prior to Rosa Parks. Nonviolent Protest Movement Martin Luther King Jr. went far in his belief and commitment to nonviolent resistance. King believed, and taught, six important points about nonviolent resistance. The first was nonviolent resistance is not cowardly, â€Å"According to King, a nonviolent protester was as passionate as a violent protester, Despite not being physically aggressive, ‘his mind and emotions are always active, constantly seeking to persuade the opponent that he is mistaken. † (McElrath, 2009). His second point was that nonviolent resistance would awaken moral shame in a protestor’s opponent, which would then lead the opponent to understanding and friendship. Kings third point was nonviolent resistance was a battle against evil not a battle against individuals. His fourth point stated that su ffering was required in nonviolent resistance, â€Å"Accordingly, the end was more important than safety, and retaliatory violence would distract from the main fight. † (McElrath, 2009). King’s fifth point was, the nonviolent resister was on the side of Justice. His final point was the power of love rests with nonviolent resisters, this is the love of understanding not of affection, â€Å"Bitterness and hate were absent from the resister mind, and replaced with love. † (McElrath, 2009). King continued to preach nonviolent resistance through all the boycotts, sit-ins, protest marches, and speeches. After being arrested in the Montgomery, Alabama bus boycott of 1963, he wrote letters from the Birmingham jail about nonviolent resistance. Later in 1963 he led a massive march on Washington DC, this is where he delivered his I Have A Drams speech. In 1964 he was awarded the Nobel Peace Prize for his efforts. Up until his assassination in April 1968, â€Å"he never wavered in his insistence that nonviolence must remain the central tactic of the civil-rights movement, nor in his faith that everyone in America would some day attain equal justice. † (Chew, 1995-2008). Malcolm X Malcolm X, whom at one time was a minister for the Nation of Islam, had a more militant style to attain rights for African Americans. After the Washington DC march he did not understand why African Americans had been so excited about a demonstration, â€Å"run by whites in front of a statue of a president who has been dead for a hundred years and who didn’t like us when he was alive. (Adams, 2009). Malcolm, to the protestors, represented a militant revolutionary who would stand up and fight to win equality, while also being a person who wanted to bring on positive social services and was an exceptional role model. In fact, it was the customs of Malcolm X which were severely rooted in the academic founda tions of the Black Panther Party. Malcolm X was murdered in 1965, but his beliefs lived on for long after. Conclusion While King and Malcolm X never shared the same platform, and had two very different beliefs in how to end segregation and racisms, they were both key players in the Civil Rights Movement. Martin Luther King Jr. preached nonviolent resistance, and Malcolm X had a militant style to his beliefs. After Malcolm X was murdered, King wrote the following to his widow, â€Å"while we did not always see eye to eye on methods to solve the race problem, I always had a deep affection for Malcolm and felt that he had a great ability to put his finger on the existence of the root of the problem. † (Adams, 2009). References: Adams, R. (2009) Martin and Malcolm, Two 20th Century Giants. Retrieved on September 27, 2009, from http://www. black-collegian. com/african/mlk/giants2000-2nd. html Chew, R. (1995-2008) Martin Luther King, Jr. Civil-Rights Leader, 1929 – 1968. Retrieved on September 27, 2009, from http://www. lucidcafe. com/library/96jan/king. html McElrath, J. (2009) Martin Luther King’s Philosophy on Nonviolent Resistance, The Power of Love. Retrieved on September 27, 2009, from http://afroamhistory. about. com/od/martinlutherking/a/mlks_philosophy_2. htm Webspinner. (2004-2009) We’ll Never Turn Back History & Timeline of the Southern Freedom Movement. Retrieved on September 27, 2009 from http://www. crmvet. org/tim/timhome. htm

Botox: Almost Trouble-Free New Faces

Botox: Almost Trouble-Free New Faces Synopsis The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally, Botox was used in the treatment of crossed-eyes, but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use.The case discusses the advantages (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to repeat treatments) of Botox; explains what the product is; lists potential target markets; selling of the product at â€Å"Botox parties†; use of Botox treatments to attract customers to resorts; Allergan’s marketing of Botox once it was approved for cosmetic purposes and the use of Botox to support the new strategy of Allergan to become a major player in the pharmaceuticals ind ustry.It closes with the observation that the formula for Botox is one of the most closely guarded product secrets in the world—along with the formula for Coca-Cola. The case is especially useful for discussing added value and the creation of customer satisfaction.It raises questions about the difference between needs, wants, and demands; what constitutes value; is useful for illustrating the difference between a marketing oriented company (Allergan after Botox) rather than a non-marketing oriented company (Allergan before Botox); the potential benefits of marketing and raises questions about societal marketing (should Botox be promoted for cosmetic purposes? Should it be sold through parties? ) The case can also be used to illustrate relationships in the marketing paradigm—between Allergan and doctors, Allergan and final consumers and doctors, and final consumers.Allergan’s marketing efforts are two-pronged in order to successfully promote to both markets. It i s important for students to realize the pivotal role of the doctor in this purchase process in which consumers do not buy the product directly. Teaching Objectives 1. To illustrate the effect of publicity on product success. 2. To raise questions about the differences between needs, wants, and demands. 3. To challenge students to define added value and how it relates to consumer satisfaction. 4. To demonstrate the importance of target market selection (not just for women! ). . To illustrate the marketing of a pharmaceutical product and the importance of the doctor in the marketing process. 6. To illustrate consumer-oriented marketing. 7. To raise questions about the social impact of a marketing success such as Botox. 8. To illustrate the role that marketing plays in the development of company strategy. Answers to Discussion Questions 1. What are the needs, wants, and demands of consumers for Botox products in its dif- ferent treatment markets? What value does Botox deliver in each m arket? How does value affect the price for Botox?The use of Botox for ocular treatment illustrates a classic need. The consumer has a defect that needs treatment. When used for crossed-eyes, the product not only has strong physical properties, but social properties as well. Patients can see better, but they may also feel much better about themselves as their appearance improves. This can have a strong impact on their ego and social needs. Of course, this also illustrates wants. People with crossed eyes can still read and function. The want here is not that they will expire from lack of the drug, but that they want to look better and feel better about themselves.The value of this is undeniably high. What probably constitutes the major portion of the value are the social and ego wants. One can live without it, but does one want to? Because the value is high, the price can be high. But in this market, insurance reimbursements may operate to lower the price that consumers are willing to pay. After all, they don’t have to have the product. Although there is need, want is also high. Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process.Given American’s obsession with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social (others think I’m younger). And one would pay for it. As the case indicates the cost of Botox is quite high and unlikely to be covered by insurance companies for cosmetic purposes. The Botox example illustrates want and need are quite different and they affect value. Unfortunately many U. S. consumers place a higher value on ego and social wants than physical needs which accounts for the run-away success of Botox. . When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employi ng? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation? One could argue that Botox as a specialty drug for ocular problems illustrates the product concept. The focus of the company was on eye and skin treatments. Thus, it developed products within those categories and sold them on a product need basis to doctors. The success of Botox cosmetic has forced the company to become more marketing oriented.The company is now focusing on target markets and developed promotional efforts aimed at final consumers as well as promotion to doctors. The company has found a new use for an existing product that lies outside their tradition product focus. 3. When doctors treat patients with Botox in their office, is that an example of a selling concept or marketing concept? When they hold parties for patients in private homes? The answer to these questions depends on what the Botox is used for and the motivations of the doctors.When doctors are prescribi ng Botox for ocular problems, this would seem to be the marketing concept because they are focusing on the needs of the consumer. The same could be said for Botox cosmetic. Parties, however, seem to be different. Here the doctor’s motivation seems to be on selling a greater quantity of the product. That resembles the selling concept. This is not a focus on the needs of individual consumers as treating individual consumers in the office would be. The goal seems to be to increase revenues by cutting costs and serving multiple customers at once. . Apply the concepts of customer lifetime value and customer equity to Botox. How do doctors and Allergan improve the way they manage customer relationships? Because customers need an on-going series of treatments, Botox has the opportunity to provide lifetime value over and over. The value added will depend on how well Botox continues to work and aging consumers’ desire to appear young. The efficacy of Botox over time is a proble m for Allergan. At this point, no one knows how Botox treatments will work over a period of years. Will their effectiveness decrease?Are there side effects, unknown at this time, to continued use of Botox cosmetic? Eventually, consumers may be more willing to live with their wrinkles and/or tire of paying for Botox. One advantage that Allergan has is that many consumers may only recognize the Botox name with the result that loss of efficacy will not affect sales of other Allergan products. Consumers may be quite willing to buy other Allergan products even if they become disenchanted with Botox. The issue of efficacy affects equity. If the brand does not continue to work, it loses equity over time. Equity represents the brand’s share of the consumer.If Allergan built a strong corporate brand, it could have more equity with the consumer who buys a variety of Allergan products. On the other hand, having individual brands for various products avoids negative brand carryover. 5. H ow does Allergan connect with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Doctors: Allergan has beefed up its sales force to increase promotion to doctors and developed clinics in which doctors are taught the appropriate use of Botox.Final Consumers: It has increased advertising to final consumers. Allergan has developed Web sites that target both doctors and consumers. This is especially the case for Botox. When one goes to the Botox Web site, one finds information for doctors (more technical information on the product and how to prescribe it) and information for final consumers including how to find a physician—especially important because final consumers cannot buy the product directly. The site for consumers shows results, give beauty tips, and is fairly interactive as consumers have the opportunity to participate in surveys and polls and view the results.Th e information is much less technical and much more oriented to appearance. Global: The Allergan Web site (www. allergan. com) first pops up asking the viewer to pick a country. Choices are France, the United States, Germany, Japan, the United Kingdom and Canada. Although the Internet is a major means of promotion for Allergan and Botox stimulating demand from both consumers and doctors, Allergan seems to be making a major push primarily in the more economically advanced countries around the globe. This is logical for a company that has only recently begun to grow.It is far from saturating global markets and would do well to deal initially with more affluent markets as many of its products are expensive. To improve its connections, it could develop Web sites for more countries and cross-sell more products. A logical product extension might be skin care products. At present, it is suggesting the use of various types of skin care products, but it would seem that a line of Botox skin pr oducts would sell very well. This could increase the equity of the brand and strengthen the relationship with the consumer. Teaching SuggestionsIn assigning this case, ask students to read it and to think about the societal issue. Should a company market a product such as Botox for what some consider a seemingly frivolous use? This should stimulate students to begin thinking about the value of the product and the impact extension marketing of it has on consumers. In class, begin the discussion by asking students what they knew about Botox before they read the case. This should illustrate the value of publicity and also the potential for misunderstanding the product and naturally leads to questions about the value of the product—what it consists of and how that affects satisfaction.You might follow the order of the questions at the end of the case. When you get to the last question, go to the Web sites (www. allergan. com and www. Botoxcosmetic. com). Work through the Web site and focus on the differences in the â€Å"pitches† to final consumers and doctors. This will provide plenty of opportunity to discuss the stimulation of wants, relationship with customers, etc. At the end of the discussion, you might ask students how they feel about the extension promotion of Botox. Should it be heavily promoted for cosmetic purposes?Is doing so good for society? The class might even be divided in those who favor heavily promoting Botox and those who don’t to debate the issue. It’s important to emphasize the needs and wants of consumers as part of a social system. There is always an opportunity cost to buying Botox. If consumers are spending so much on it, what are they not buying? Should this product be promoted to consumers with incomes of $50,000 as opposed to $150,000. What is the spillover impact on consumers with lower incomes? Would that be detrimental to such consumers? Society?

Elie Saab Designer Analysis

ELIE SAAB Lebanese designer Elie Saab has long been a leading name in haute couture in the Middle East, where his romantic, crystal-encrusted gowns attracted princesses to his Beirut atelier, opened in 1982 when he was just 18 years old. His ready-to-wear line, which launched in 1998 in Milan, heralds the same feminine aesthetic as his couture dresses, with brightly colored silks, chiffons, pearl beading, and embroidered lace. With their Middle Eastern detailing and European sensibility, Saab gowns are also at home on the Hollywood red carpet.Halle Berry famously wore one of Saab’s designs to pick up her Academy Award for Monster Ball in 2002. Many other celebrities have been seen wearing his designs including Rachel McAdams, Mila Kunis, Taylor Swift, Beyonce, Rihanna, and many more. Born in 1964 in Lebanon, Elie Saab is a self-taught fashion designer. His interest in dressmaking started at the young age of nine. Saab spent much of his free time cutting patterns and drawing sk etches for his sisters, using his mother’s tablecloths and curtains.The neighbors soon got wind of what he was up to, and by the time he was a teenager he already had a small network of loyal clients. Looking back, Saab says, â€Å"I was born with this passion of creating and making dresses and was always surrounded by beautiful women, from sisters to neighbors, so the desire to dress them and make them look elegant was my constant inspiration. † In 1981 he moved to Paris to study fashion, but ended up returning in 1982. That year, at just 18-years-old, Elie Saab opened his Couture Atelier in Beirut, managing over a dozen employees, he was already a master in the art of dressmaking. In 1997 Saab was the first nonItalian designer to become a member of the Italian Camera Nazionale della Moda, and in 1997, showed his first collection outside Lebanon in Rome. In 1998, he started ready-to-wear in Milan, and in the same year, he held a fashion show in Monaco which was attend ed by Princess Stephanie of Monaco. In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July of 2003.His first readyto-wear collection in Paris was the Spring/Summer 2006 collection, and Paris is now his permanent ready-to-wear runway. Beirut remains Saab’s main source of inspiration. In 2005, he inaugurated a modern fivestory building where the workshops are now located, along with his studio, ready-to-wear boutique and haute couture showroom. The atelier is where all of the haute couture gowns are made and pass through the hands of Elie Saab himself. Elie Saab’s target customer is certainly woman of status. All of his designs are hand made making them very expensive.He only has two shops carrying his haute couture lines. They are in Paris, France, and Beyrouth, Lebanon. His ready-to-wear lines on the other hand, can be found in multiple places in over 30 countries includin g the United States. Saab’s accessories are more like his haute couture gowns in that they are much harder to come by, they can only be found in Lebanon, the United Arab Emirates, France and the United Kingdom. The most accessible item from Elie Saab would be his perfume, which can be found at Nordstrom, Saks, and Neiman Marcus stores across the country. Saab’s collections are glamorous and sophisticated, fusing a cultural myriad of fashion influences to give a distinctive and modern edge to his designs. His signature elements are definitely his very feminine, flowing gowns. He experiments with the central themes of femininity and romanticism, creating clothing that is cut-to-the-curve, with soft edges and exquisite detail including hand embroidery, beading and the use of luxurious fabrics such as mousseline and silk.He is scrupulous with his intricate detailing. A writer at Women’s Wear Daily stated, â€Å"He likes sexy, embroidered gowns. Period. Sequins†”the more the better. Flounces, fringes and everything that glimmers—give him more. † It is very true, if Saab’s designs aren’t dripping with sparkling embellishments they are meticulously embroidered. Saab creates fairytale designs whilst always maintaining a delicate sophistication. There is always some incredible detail on the dresses really displaying the designer’s talent.When Elie Saab was asked to dress Belgian Countess Stephanie de Lannoy for her wedding to Luxembourg Crown Prince Guillaume it was no surprise for he has known the bride for eight years. The amount of effort he put into the dress was astounding and from Saab, one would expect nothing less. A writer from Women’s Wear Daily stated, â€Å"The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads.All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 meters of satin organza, 70 meters of 4 tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. † [1] Further proving his commitment to his work and his ability to create incredible designs to not only make any woman feel like a princess, but to actually fit a princess for her own wedding.Saab doesn’t do much to advertise his clothing. Besides runway shows he get’s all of his business from celebrities who already wear his designs and others who see the designs on those celebrities. Halle Berry accepting the oscar for â€Å"Best Actress in a Leading Role† wearing one of Saab’s designs made him an overnight success in the red carpet world. Since that day, it is nearly impossible to find a red ca rpet event without an Elie Saab design being worn. Taylor Swift is one of Saab’s most loyal customers.She has been spotted wearing his designs on multiple occasions on and off the red carpet. Elie Saab’s biggest competitors are Versace and Valentino. All three designers attract a similar clientele with their haute couture gowns. They have similar styles as well, all being very well versed in creating gowns that flatter a woman’s body and show a soft feminine side, but in my opinion Saab is the epitome of femininity. He just completely understands how to create a a breathtakingly beautiful and elegant design.Anyone celebrity wanting to impress on the red carpet with elegant beauty would know to go to Elie Saab. Personally, I have never seen an advertisement for Elie Saab designs but I am always blown away at his gowns on the red carpet. His knowledge of the female figure and how to flatter it is amazing. His gowns always cut in at exactly the right spot to make e very woman look beautiful. The market segment Saab is definitely missing out on is the middle class however. In a way, this doesn’t really matter because most of his designs, and the ones he is most famous for 5 re his haute couture gowns, which not many people other than celebrities or high-status socialites have a reason for wearing. One way I would remedy this divide however, would be by offering Saab’s bridal gown line in more wedding boutiques across the country. Although Saab’s wedding gowns start at around 10,000 dollars, many women are willing to spend huge amounts of money on their weddings, especially their dresses, so I think this would be a perfect way to reach a larger audience plus it would be great for more middle class women who still love and appreciate Saab’s gorgeous designs.Another way Elie Saab could reach the market he is missing out on would be to create a line similar to the Marc by Marc Jacobs. I more affordable line that could be carried in the same department store that already carry his perfume. With the way Saab has been able to expand his fashion empire in such a short amount of time, this more accessible line seems like the logical next step. There is no question that Elie Saab is an incredible fashion designer but he is also an incredible businessman.Today, the 46-year-old runs a truly global empire, with boutiques in Paris, London and Dubai. His clothes are on sale in 22 countries, and he has moved into bags, shoes and jewelry. But that is just the start: in recent years, Saab has expanded into designing the interior for the BMW X Series, worked with MAC Cosmetics and has also signed a deal to design three mega yachts. There is no question that his talents span far past just dress making. Elie Saab’s exquisite eye for detail, knowledge of how to flatter a woman’s figure and business savvy make for an incredible combination.The designer has already made such huge strides in the business in such a small amount of time, there is no question in my mind that Elie 6 Saab will continue to expand his fashion empire. There is really no limit for a man with the talent Saab possesses. 7 1. WWD Article Elie Saab Tapped for Royal Wedding By ROSEMARY FEITELBERG FROM: WWD Issue 10/25/2012 THE COUNTESS BRIDE: For Elie Saab, dressing Belgian Countess Stephanie de Lannoy for her wedding Saturday to Luxembourg Crown Prince Guillaume was not an overnight occurrence — he has known the bride for eight years.The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads. All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 met ers of satin organza, 70 meters of tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. Saab said, â€Å"We met several times to discuss the design of her gown. At first, she explained to me what she had in mind and I came back with different sketches. She then selected one of them and we started working on it, choosing the different fabrics, color, and adapting the design. † The designer was with his own wife, Claudine, and one of their sons at Luxembourg’s Notre Dame Cathedral when the bride and groom exchanged their vows last weekend. 9

Rhetoric & Stereotypes Research Paper Example | Topics and Well Written Essays - 1500 words

Rhetoric & Stereotypes - Research Paper Example Efforts are being done in many countries to remove the stereotyping of different groups in this society. Stereotyping varies to every class in the society but here in this essay the four types of groups which would be emphasized are Politicians, tattooed persons, feminists and senior citizens. The tattooed individuals in this world are one set of groups which is stereotyped as per a single notion. These individuals usually have tattoos signed up on their body which can either be huge or small. But these individuals are stereotyped as per these tattoos. Usually it is thought that these individuals relate to people who are rockers, punks, brats, criminal or a person who has loose morals. The feminists on the other hand are women who consider themselves equal or superior to men. This set of individual argues for the rights of women in this world. These women are stereotyped on the basis of their behavior i.e. their hatred for the opposite sex. Because of this hatred these women are usua lly labeled as lesbians and chauvinists. Thirdly the politicians are one group of people which can be said to be stereotyped the most. The politicians are one group of people which is thought to be a con group which makes false promises to make up their way to the leading position. Moreover these politicians are known to be a group which excels in cheating and corruption. And lastly senior citizens are a group of individuals who are old and knowledgeable. This group of people is known to be stubborn and inefficient when it comes to completing tasks. These individuals are considered to be weak and not worthy enough to do some work. All these groups mentioned above do not tend to pose the same picture in the society as different stereotypes are developed according to different way of thoughts. The tattooed individuals tend to pose a negative stereotype usually. The feminists can pose both a negative and a positive stereotype. The positive stereotype created by them is related to equal ity which is long deserved by women. Politicians can also pose a negative and positive stereotype. It is dependent on the individual attributes that the politician possesses to make up the stereotype. Politicians are mostly considered as corrupt because of the views of the general population. The honest politicians are being stereotyped because of their corrupt counterparts. This creates a stereotyping image of the politicians in the minds of the general population which is true to a certain extent. And senior citizens can also show both stereotypes. Negative in the sense that these citizens are usually hot headed and do not tend to listen to others. Whereas positive in the sense in which these citizens can provide knowledge in areas of which they know better than the younger individuals of the society. Both the negatives and positive stereotyping of the senior citizens are also true as some of the senior citizens are found to be getting irritated very soon. Some senior citizens on the other hand are cool minded and tend to inform the audience about their past and history. The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However,

Morality Essay Example | Topics and Well Written Essays - 1250 words

Morality - Essay Example The lies, deception, aggression, bias or secrecy exemplified by politicians and lawyers have a certain practical value as proven by history. The late US president Lyndon Johnson is the perfect example of the practice of lying for the sake of the good. Known by the American citizens as a â€Å"candidate of peace,† Johnson won the election, but secretly launched Operation Rolling Thunder against North Vietnam (Bok 181-182). Nevertheless, although Johnson did not give the citizens a chance to accept or refuse the plan, he did it in order to do what he believed was good for everyone. Besides, had Johnson been transparent and had he given a chance for the electorate to make the decision instead of him, he would have caused not only widespread panic in the whole country but also a possible anarchy or overthrow of the government just to accommodate the people’s rage towards his proposed scheme. The question is not whether it was a wrong decision for Johnson to wage war against North Vietnam but whether the people should be informed at all times every time a decision has to be made. If one chooses to do the latter, then on what basis that should be done? What right do the majority of citizens have in order for them to be qualified to make a political decision in behalf of the government? Perhaps, one has to remember that, in a democratic society like America, the people vote for the President and for the other politicians because they have placed their trust in them. Therefore, whatever Lyndon Johnson did, there was no way the people could put the blame on him for that, because in the first place, the people were the ones who had him elected as President and have somehow given him all the right to make decisions for them. it would therefore be absurd to think that the people voted for someone to make decisions for them but for them to dictate which decisions he should make. It is like hiring a painter to paint your wall, and guiding his hand every time he paints. In such cases, one had better do it himself. The point therefore is that no one can blame politicians for telling lies and for keeping things secret because they would not be doing those things had they not been elected by the people in the first place. Nevertheless, as in the example of Johnson and of many other presidents and politicians who have made drastic decisions in behalf of their country, most of the time the purpose is for the benefit and survival of all. Moreover, when President Franklin Roosevelt made the decision for the United States to join the Second World War, he did not have to consult each and every American, for two reasons – the war would be over even before he finished doing that, or it would certainly be met with tough opposition from religious and peace-oriented groups while Americans at Pearl Harbor were being slaughtered by the Japanese. Secrecy and lies have their own wisdom, and every politician who was honestly elected by his constituent s have every right to do these things if it were to ultimately benefit the people. These negative moral acts also have a practical value based on theoretical philosophy. Although negatively moral, it is true that â€Å"a certain amount of illusion is needed in order for public servants to be effective [and

Class is Policy,Law,Ethic.....Topic is Policy Boundaries Research Paper

Class is Policy,Law,Ethic.....Topic is Policy Boundaries - Research Paper Example In this context, nurses leader hold both the qualities and capacities of employees as well as managers. These requirements define the element of the working relations within the institution. This provides the need to define the policy boundaries for the issue of nurse management strategies to apply in the institution. Historically, the issue of leadership pertains to an emergent relationship among the nurses within a relatively sensitive field. The quality of healthcare achieved within the nursing facility matters a great deal considering the sentimental value attached to nursing practice. Since the time of Florence Nightingale, the most compassionate and successful nurse of historical times, to the current nursing fraternity, the profession continues to evolve remarkably with respect to the nursing management capacity and working relations. The success of nursing leadership style determines the consequential achievement and utilization of available resource of labor in delivering services. As a nurse practitioner, I realize the need for understanding the capacity of leadership from a personal experience. In this practice, I had the opportunity to serve under various nurse leaders that managed the facilities I worked within. In this course, I encountered the leadership of nursing institution from the perspective of a compassionate, team-spirited nurse leader, and that of an authoritarian leader who managed and drove all aspects of decision making without regard for the other staff. These leadership styles in their application within the current working space of the nurses caused various observable features that create the need to evaluate leadership styles as applied by nurses within the management capacity of the nursing institutions. The observable trends in the nursing facilities experiences both aspects of leadership styles with respect to the contextual

Teaching and learning support (critical reflection from education in Essay

Teaching and learning support (critical reflection from education in action module) - Essay Example One of the key points was about recognizing that teaching is individual and how important is to reflect and maintain reflection as a tool for doing so as proposed by Biggs (1999). Every teacher has some kind of implicit theory of teaching (Marland 1997). From this perspective this module has provided a new sight to start with a reflection as a theory which proposed by Biggs (2003) that reflection is a theory of teaching to reflect with and context of experiences as the object of reflection seen in action learning paradigm. Different students with different abilities and personality types learn more with varying techniques. Students low in authoritarianism, low in tendency to dichotomize, low in the need for structure, and high in the ability to tolerate frustrations have been found to learn more when the Socratic questions and answer method is used while children of different reasoning skills learn more with the discovery and expository methods. The setting under which teaching and learning takes place has different effects on students with different aptitudes, personalities, and motivations. Those who are high in need affiliation prefer to work with others; those low in affiliation need prefer to work alone. A twin of interest is patience. The teacher’s multi-roles compounded by his exposure to various personalities in the classroom, in the school bureaucracy, and in the community demand his patience. As a teacher I should accept the fact that even while preparing for a teaching career that I must be patient not only with my pupils who is the easiest to bear with but also with my colleagues with whom I get can more knowledge regarding the performance and personality of my students. Through reflection I was able to identify the gaps of teaching and learning process in my teaching session for nursing student. Actually I had the opportunity to evaluate my experience in

Food Insecurity in Ethiopia Essay Example | Topics and Well Written Essays - 1750 words

Food Insecurity in Ethiopia - Essay Example Ethiopia has a population of approximately 75 million people, making it the second most heavily populated country in Sub-Saharan Africa. Most of the people in Ethiopia rely on agriculture as the main means of subsistence, and the agricultural industry is controlled by smallholder agriculture. The risk of famine in Ethiopia is extremely high. With the fast increase in population, food shortage has escalated. The researcher gives some explanations on Ethiopian market, that is still weak, with extensive price fluctuations and instability. Besides fast increasing population, the causes of food insecurity include incompetence in the organisational, institutional, policy, market, and production sectors. Food security is defined by the World Health Organisation (WHO) as a condition â€Å"when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life†. Due to the complexity of the causes of famine, manifold measures are needed to le ssen or totally prevent it from occurring. To conclude, the researcher sums up that food insecurity in Ethiopia has been primarily caused by rapid growth of population, environmental destruction, and overexploitation of natural resources, recurring drought, climate change, poverty, and civil conflicts. Ethiopian governments have made an attempt to resolve the country’s food insecurity. Unfortunately, as the researcher states none of these measures have effectively dealt with the issue. Therefore, drastically new measures are needed.

The Unglamorous Interface of an iPad Research Paper

The Unglamorous Interface of an iPad - Research Paper Example For some, it’s a declaration of who they are and what they can afford, but for most, it’s merely coping to the dictates of the society. With this virtue, capitalists please consumers by delivering the sleekest, fastest, and newest innovation on devices almost every week pushing their limits far from what used to be impossible and pulling its realization to the now. Who does not drool with the sight of an iPad, or with the sleeked digital SLRs in the market, or the sleekest smart phone? Who would not want a lifeline device that can answer any query or do things for you with just a touch of your hand? Man’s means comes way out of hand sometimes in order to meet an unachievable goal so as the capitalist’s aim to manufacture more even if this equates to considerably creating environmental of humanitarian damages. These electronic devices do not end up on the shelves of a gadget store in a whisk on the capitalist’s wand for the consumers to buy it. It go es to a tedious process of conceptualizing, engineering, manufacturing, and marketing. And like in any organization, this process can be echoed as a pyramid with the product on the high end exposed to the world of consumers and the manufacturers at the bottom kept hidden from everyone’s awareness (Lacy, p.32). ... As it proved to be a cost saving method, the giants seek suppliers from low-wage high-labor countries in Asia (Kwok, 776). In the beginning, it was seen as a win-win situation where companies attain their production goal at a very low cost while the labor country receives employment and compensation to salvage their economy. Yet, as time goes, this gratification became one sided tilting the better end to the capitalists and leaving the laborers on the grim end. It is with everyone’s knowledge that manufacturing evolves chemicals and materials that are damaging to the health of the people and the environment. Policies and regulations have been made to control this situation. Unfortunately, not every company placed this on their priority list. Just like the incidence that occurred in one of the factories in Chengdu, China, where a twenty-two year old man, named Lai Xiaodong, died from an explosion while at work due to combustion of chemicals. It is the factory that polished thou sands of iPad cases every day. Even the world’s mightiest company such as Apple cannot come clean when it comes to ethical issues of their manufacturing scheme. As the demands for the latest recline so as their demand for these manufacturers on the other side of the world. And meeting these demands is parallel to long working hours for the laborers, poor compliance of policies, risk of negligence in monitoring safety precautions and even sorting to usage of cheaper more volatile chemicals to lower the production costs (Duhigg, par.9). Above are the images of industrial districts of China depicting its hazardous consequence to the environment and its people (Lu Guang). â€Å"Apple never cared about anything other than increasing product quality and decreasing production cost†¦

Ecotourism and Carbon Neutrality Research Paper

Ecotourism and Carbon Neutrality - Research Paper Example 265). On top of these direct benefits, there are also indirect contributions in the form of millions of dollars directed to conservation projects from entrance fees, tourist philanthropic donations and ecotourism-operator philanthropy. However if ecotourism wishes to claim environmental bragging rights, it has to do better with regards to carbon usage and climate change. Like most contemporary forms of travel, ecotourism depends heavily on fossil fuel-dependent forms of transportation. This means that responsible travel to natural areas starts out with an environmental debt, especially with regards to the carbon emissions that must be repaid for there to be a net environmental gain. It is imperative that ecotourism incorporates other creative forms of carbon balancing as part of the customary practice, thus reducing its carbon debt from the start. Carbon neutrality is the benchmark in the maturation of ecotourism (Durham & Stronza, 2008, pg. 266). Ecotourism and Carbon Neutrality Inc reasingly ecotourism has been described to represent or at least encourage sustainable forms of tourism in natural areas. Sustainable tourism is focused on using resources sustainably and reducing over-consumption and waste (Buckley, 2004, pg. 15). Ecotourism is defined as the environmentally responsible travel and visitation to relatively undisturbed natural areas in order to enjoy and appreciate nature and any accompanying cultural features that promotes conservation, has low visitor impact and provides for beneficially active socio-economic involvement of local population (Ceballos-Lascurain, 1996, pg. 20; Buckley, 2004, pg. 15). However, travel or mobility are mostly associated with considerable resource use in the form of fossils fuel and it therefore directly challenges the... This paper approves that ecotourism has been recognized and acclaimed with safeguarding biological and cultural diversity, reducing rural poverty and increasing public consciousness of environmental concerns as well as bolstering ties concerning tourism operators and local population. For this reason, it has increased in popularity with tourists as well as governmental development organizations and conservation agencies. However, for ecotourism to remain viable and appealing into the future, unambiguous and untainted means must be found to make ecotourism carbon neutral or better. This essay makes a conclusion that universal resorts in pursuit of being carbon neutral have begun to use alternative fuels in their service vehicles in an attempt to cut down toxic emissions. Moreover, the cooking oil utilized in its restaurants is reprocessed and reused as are the paper and cardboard supplies used throughput the resort. At SeaWorld and its affiliate parks, hydrogen energies fuel shuttles, dinnerware and utensils are produced from vegetable starch and sugarcane. Seafood, even for its animal populations is procured from green and natural fisheries, moreover, it has teamed up with the Rainforest Alliance to guarantee that foods acquired are farmed and harvested in manners that protects and safeguards area wildlife, habitats as well as the people. By the way, still in pursuit of carbon neutrality, the use of public transportation most notably by Disney World has gone a long way in reducing carbon emissions.

INVESTIGATION OF HUMAN DISEASE Essay Example | Topics and Well Written Essays - 1000 words

INVESTIGATION OF HUMAN DISEASE - Essay Example Alternatively, a shorted dystrophin gene may be expressed but still different from normal due to an altered molecular weight. Different probes against different parts of the gene, or alternatively gene sequencing, can be exploited to identify the missing parts. Given the almost asymptomatic patient's status, likely due to the young age, no histological features are expected in muscle biopsies. Therefore, a molecular, i.e. immuno-histochemical, analysis will be necessary. Indeed, immunofluorescence (IF) analysis for dystrophin can confirm the genotyping. In physiological conditions, laminin is localized around all muscle fibers and it appears as circles/polygonal shapes in muscle cross-sections, while it is absent in virtually all muscle fibers in diseased individuals (with the notable exception of possible revertant fibers). Given the invasive nature of this procedure, the IF analysis, which requires more tissue to be collected, will be performed as a second option and only in the pr esence of positive genetic tests. On examining the genomic DNA it was found that exon 52 was absent. (b) Will splicing of exon 51 to 53 produce a functional shortened dystrophin? Explain and justify your decision by using an illustration and text (20%). The splicing of exon 51 to 53 does not produce a shortened dystrophin, since the two exons have different codon boundary. The result of the exon 52 deletion, is thus disruption of the genetic code and the premature stop of protein translation. On the contrary, the splicing of exon 51 to 54 would give rise to a shortened but functional form of dystrophin (see diagram below). In the case presented above, the absence of dystrophin expression and the development of DMD is the diagnosis. Scheme of exon boundary extremities in the dystophin region of interest: After genetic counselling the parents choose to seek help from a specialist in gene therapy. (c) If you were the gene therapy specialist what kind of therapy would you suggest for th e boy. Justify your choice. (20%) I would suggest an exon skipping approach with antisense oligonucleotides (AON) aimed to skip exon 53. The loss of the latter in addition to the congenital loss of exon 52 will likely allow to rescue the expression of an almost normal dystrophin, which lacks only two of the repeated motifs that constitute the central body of the protein. Exon skipping has recently been proven an efficient therapeutic approach in large animals (dogs) affected by muscular dystrophy (Yokoda, 2011). PART II (50% total) 1) The picture above shows a family with an inherited disorder. All affected individuals are tall and thin, with long fingers and toes. a) What would a genetic counselor be able to tell an affected individual about the mode of inheritance and the serious complications associated with the disorder (10%) The phenotype of the people in the picture is compatible with the diagnosis of the Marfan. In fact, people with Marfan syndrome tend to be unusually tall, with long, thin fingers. It is inherited as a dominant trait, thus people who have inherited one affected gene from either parent will have Marfan syndrome. This may explain the high penetrance of the disease into a group of individuals, likely members of the same family in the pcture. b) Explain the molecular basis of the condition (15%)

Ethical Decision Making by Individuals Essay Example for Free

Ethical Decision Making by Individuals Essay Existing theoretical models of individual ethical decision making in organizations place little or no emphasis on characteristics of the ethical issue itself. This article (a) proposes an issue-contingent model containing a new set of variables called moral intensity: (b) using concepts, theory, and evidence derived largely from social psychology, argues that moral intensity influences every component of moral decision making and behavior: (c) offers four research propositions, and (d) discusses implications of the theory. Conclusions and Implications Existing theoretical models have ignored the effect of characteristics of the moral issue itself on ethical decision making and behavior in organizations. Taken at face value, these models suggest that individuals will decide and behave in the same manner regardless of the nature of the moral issue involved. An employee of a drug manufacturer would view the release of a dangerous drug by his or her firm with the same alarm (or lack of alarm) that he or she viewed the theft of a few diskettes from the company supply cabinet by a fellow employee. The issue-contingent model proposed here explicitly rejects this view and suggests that the moral intensity of the issue itself has a significant effect on moral decision making and behavior at all stages of the process. If this model is found to have empirical support, the testing of other models would be significantly affected. Controlling for issue traits would become an integral part of a meaningful test of Trevinos (1986) person-situation interactionist model, for example; the relative importance of personal factors and situational factors might vary considerably, from issue to issue. Similarly, issue charucteristics could alter the balance of teleological and deontological considerations in the moral evaluation stage of Hunt and Vitells (1986) general theory model of marketing ethics. Perhaps the most important potential impact of an empirical finding that ethical decision making and behavior are issue contingent involves the applicability of the models themselves. Moral intensity is expected to play a major role in the recognition of moral issues and, hence, in the actual engagement of moral decision-making processes instead of, or in addition to, other decision-making schemata. Simply stated, the details of moral decision-making and behavior processes become irrelevant if the person does not recognize that he or she is dealing with a moral issue. Future models of ethical decision making should include some consideration of the effect of the moral agents failure to recognize the moral issue. Moral intensity is also relevant to the general applicability of Kohlbergs (1976) theory of cognitive moral development. If moral development is issue contingent, as this article and some emerging empirical evidence suggest, then Kohlbergs theory would have to be substantially revised, and much of the research based on it would have to be reappraised. Future research based on his developmental theory would have to control for traits of the moral issues involved. From a practical point of view, issue contingency is important to normative judgments of moral decisions and of the people who make them. Many of the elements of moral intensity (magnitude of consequences, probability of effect, temporal immediacy, and concentration of effect) are directly related to judgments of the importance of moral issues. If these elements of moral intensity are found to be positively linked to moral behavior, it can be concluded that people generally behave better when the moral issue is important than they do when it is unimportant. Regardless of a persons views regarding the overall moral tenor of society or its alleged decline in recent years, he or she could easily be encouraged by the finding that peoples best moral behavior is inspired by issues of substantial importance.

Defect tracking system

Defect tracking system Introduction:- The system which enables to detect the defect or bugs is known as Defect tracking system. It is also referred as bug tracking system. This system not only detects the bugs but also provides complete information about the detected bugs. The use of bug tracking systems as a tool to manage maintenance activities is extensive in which the systems serve as a central repository for monitoring the progress of bug reports, requesting additional information from reporters, and discussing potential solutions for fixing the bug(Zimmermann et al, 2007). The main advantage of a bug-tracking system is that it provides a clear centralized overview of development requests including bugs and improvements, and their state. During defining the product roadmap, the valuable input is provided by prioritized list of pending. The information provided in bug reports is used by developers to identify the cause of defect and narrow down the reasonable files that need fixing. According to the customer requirements, the developers develop the project. The quality checker identifies the bugs during the testing phase. When n number of bugs is encountered, then tester adds the bug id and information in the database. The quality checker reports to both developer and project manager. For both the developer and project manager, the bug details in the database table are accessible. Many bug-tracking systems like which are used by most open source software projects, allow users to enter bug reports directly, whereas other systems are used only internally in a company or organization doing software development. Usually, bug tracking systems are integrated with other software project management applications. Bud tracking system is essential in software development and they are used widely by companies developing softwar e products. In a corporate environment, a bug-tracking system is used for generating reports on the productivity of programmers at fixing bugs. Sometimes, this yields inaccurate results as different bugs may have different levels of severity and complexity. The severity of a bug is not directly related to the complexity of fixing the bug. According to Bettenburg et al, 2008 A survey conducted amongst developers from the APACHE, ECLIPSE, and MOZILLA projects found out which information items are considered useful to help resolve bugs and found that items such as stack traces, steps to reproduce, observed and expected behavior, test cases, and screenshots ranked high on the list of preferred information by developers. Breu et al (2009) suggest that previous research has shown that reporters often omit these important items and developers are then forced to actively solicit information from reporters and, depending on their responsiveness, this may stall development. This affects the bug fixing mechanism as the bugs take long time to be fixed. This results in the gathering of unresolved bugs in the databases. The main reason for this is that most bug tracking systems today have ended up by just becoming a complex search engine with too big databases of reported bugs but do not help in any way is resolving a bug. Due to this, the work of the developers is more difficult as resolving the bug is limited to the prior experience of the developer which may or may not be sufficient in resolving the bug on his own. Also, the tracking becomes more difficult because of the bugs. The situation may go worse if the developer is working n multiple projects. Since most of the current systems have too many complex interfaces and roles and limited access, tracking and fixing bugs became a difficult job for the developers today. Aims:- The aim of this research is to study the bug and the mechanisms to resolve and its life cycle in which it is determined how the bug arises and its consequences. Research Questions:- What is a bug and how to evaluate the origin of it and its effect on normal flow of software? How to determine the complete life cycle of a bug and its flow from one stage to another? How track all the raised bugs and find a solution to them through automated software tools? What are the different software tools available in the market and the variation among them? Literature Review:- The metric used for verification signoff is referred as Bug tracking. An automated bug tracking tool is required to keep track of various bugs raised and resolved. The bug tracking tools makes it simpler for analyzing the progress using metrics and reports. Best bug tracking tool should be selected in order to fulfill the requirements. Freeware bug tracking tools takes long time to set up, and are not user friendly or supported. Bugzilla bug tracking database, GNATs bug database, Debian bug tracking system are such bug tracking tools. Some special often used features are present in expensive bug tracking tools which are not worth of cost. Bug tracking software cost varies from free to thousands of dollars. Now, bug tracking systems which are web-based and require no installation of client software are available. Whereas old bug tracking systems are client based, requires client server installation and each user needs to install client software. If various users are located at distant places and are connected through internet web based, then bug tracking is the best solution (Leena Singh, Leonard Drucker, Neyaz Khan, 2004). The information recorded by a Bug Tracking System mainly depends on system, organizational necessities and its design. Bug Tracking System allows a defect it is named as priority. But some of the systems support both severity and priority. In this Priority of a defect is frequently based on business reasons and not technical reasons (Karl Eugen Kurbel, 2008). In Bug Tracking system we will keep track of the bugs initiate by our authentication system. We can obtain the Bug Tracking System for free of cost or we can purchase. Bug tracking system shows the feedback mechanism when we have design it and this information will be useful (Peet James, 2004). Bug tracking tools:- There are a number of ways to keep track of software bugs from spreadsheet based schemes or informal email to expensive third party bug tracking software. The best solution for organization depends on the size of the group, level of formality around bug fixing, nature of the software (Nicholas A. Solter, Scott J. Kleper, 2005) Some of the features of bug tracking tools are as follows: Browsers which are being used should be supported by web based bug tracking system. Since mostly free bug systems are Linux based, they do not work well with Windows. Bug tracking system should be robust, lightweight and fast. Should have minimal system requirements and maintenance. Should be easily installed and efficient to use. Should be platform independent and database system independent. File attachment should be supported. Multiple projects and access control should be supported (Leena Singh, Leonard Drucker, Neyaz Khan, 2004) The popular free tool for bug tracking is Bugzilla which is written by the authors of Mozilla web browser. A number of useful features are accumulated by Bugzilla. Some of the features are as follows: Customizable settings for a bug, including its status, priority, associated component and so on. Notifications of new bug reports or changes to an existing report through email. Reporting and searching tools For filling and updating bugs, a web based interface is required. For a professional software development environment, bug tracking tools like Mozilla are becoming vital components. Records of previous bugs and their fixes are provided by bug tracking tools in addition to a central list of currently open bugs. Bugzilla is used by a support engineer to search for a problem similar to one reported by a customer (Nicholas A. Solter, Scott J. Kleper, 2005). Uses of bug tracking:- An effective bug tracking system is important for quick design of complex blocks and systems. A central database which collects all the known bugs and desired enhancements allows the whole team to know the state of the design and prevents designers from debugging the known problems several times. It also makes sure that known problems are not forgotten. Bug rate tracking is another main use for bug tracking. In most projects, a well defined curve is followed by the bug rate reaching peak value early in the integration phase and declining as testing becomes tougher. The most effective testing and debug strategy for any phase of the project can be defined by the current bug rate and position on the curve. When integration begins, then usually formal bug tracking also begins, that is when the work of two or more designers is combined in to a larger block. At all stages of design, some form of bug tracking is required (Pierre Bricaud, 2002). Bug Tracking Software:- When we are reinventing the wheel or starting development of a particular thing Tools should be the used. So many web application development teams use large number of Bug tracking and management systems they are already available. By using these tools we can meet your needs as flexible. In this we are select some tools and they are written in the same language as our application and we are storing their data in the same backend database. By doing this customization and incorporation of our work should be easy (Cal Henderson, 2006). In this we will examine the popular choice and compare the main features they are offering. Commercial Bug Tracking software is very expensive. Spending a lot of money on development tools is not a good idea. Many Bug Tracking Tools are available. They are Fogbugz Bug Tracker Mantis Bug Tracker Request Tracker Bugzilla Fogbugz Bug Tracker:- Fogbugz (http://www.fogcreek.com/fogbugz/) is a Bug tracking and simple project management tool created by Fog Creek software. In this Fogbugz Bug tracking tool there are two versions available for writing, one for windows/Unix/Os X using PHP and another for windows server using Asp. Unix/Os X version stores its data using MYSQL, while windows can store its data in either jet, SQL Server (Cal Henderson, 2006). Pros: It is very simple to use It has good support because it is an actively developed product For our own applications we are using My Sql is the backend for storage it allows easy integration. Cons: Fogbugz is not free software for small teams the costs between $100 and $130 per developer. In this advanced features are deficient. Mantis Bug Tracker:- Mantis Bug Tracker (http://www.mantisbt.org/) is an Open source Bug tracking application. And this is written in PHP and sores its issue data using My Sql by using an experimental support of Postgre SQL. This product is wide and active for user base and active developers. Pros: It is very easy to install. In this Installation script will be simple. In this we are written our application in PHP and that stores its issues by using MYSQL so Integration and modification of our application will be easy. In this we have Active developer community. Cons: In this there are few features not as many features like as Bugzilla or RT (Cal Henderson, 2006) Request Tracker (RT):- Request Tracker (http://www.bestpractical.com/rt/) was created in 1996 by Best practical solutions. In this we are writing the issues in Perl, and stores the issues in either Oracle or Mysql ,PostgresSQL. RT supports more databases. Request Tracker is designed mainly to handle the issues initiate of the users and by using this issues we can easily entered into the system through email and the system acts as log of email conversations between the issue administrator and the user. Pros: For crating issues there is a good Email support. In this we are using so many variety of databases for storage the issues , so it is easy to integrate with our application Cons: In this we are using Email-oriented approach for creating an issues it is well suited for users reporting problems, but not it is good in Bug tracking development issues. In this Interfaces are designed by programmers and they provide huge number of features but it is difficult to implement them. Bugzilla:- In 1998 Bugzilla (http://www.bugzilla.org/) was introduced by the people at the Mozilla foundation. Bugzilla using MYSQL for its storage and write the issues in Perl, and even though PostgreSql is also used for storage. Bugzilla is a highly active developer community and it is established product with lot of features (Cal Henderson, 2006). Pros: It has many features. In this we are using MySql for storage by this linkage will be directly into our application. With dynamic developer base it is well tested (Cal Henderson, 2006). The Life Cycle of a Bug:- Bugs will occur in software both before and after its release in engineering groups. There are number of ways to deal these problems. In this process bug is always filled by member of QA team. In this the development manager gets the notification from the bug reporting software. And in this development manager sets the priority to the bug and assigns the bug to the particular module owner. In this the module owner can accept the bug and give it to the development manager. Once the bug is found its rightful owner and the developer symbols the bug is fixed (Nicholas A. Solter, Scott J. Kleper, 2005). The bug is assigned to the developers by the Development TL and translates that bug into assigned status. The Development Team Leader is responsible for allocating tasks, planning and he has a broad view in all the factors and he is responsible for allocating the resources for Bug fixing. The bug is fixed and the Unit testing is performed on the particular bug. Thus the bug is translated i nto resolved status. Then the original finder tester re-tests the bug fix, to make sure that it is completely fix. The Testing Team Leader translates the bug into concluded status and this takes the bug life cycle to end. After that, it has a successful initial implementation, enhancement tend to turn up into an idle stage (Jyrki Kontio, Reidar Conradi, 2002). Bug Tracking Annoyances:- In Bug Tracking System we are facing so many problems apart from of which system is used. In this section we are discussing some of the annoyances Multiplying Products:- In this we have very simple values for Bugs information. They are a string of text is used to describe to bug or a problem, the name of the person assigned to a bug. In this the field holds only one value at a time, and those things are very simple. In this when one field can have various values at the same time every one becomes more complex. In this we have to possible we are avoiding the fields with multiple values .By avoiding these multiple values for a fields they tend to make writing useful information much harder. We are imagining a Bug Tracking Tool which contains only three fields in its bugs. They are Owner, Description, and Product. In this Owner is a single value field. That means only one person owns a bug at a time. Description is a text string. And the Product is the multi valued fields; it represents special products that are exaggerated by a bug (Matthew B. Doar, 2005). One Bug, Multiple Releases:- A Bug is a group of various Releases that the bug exists in. In this Bug Tracking System it is the simplest way to deal the bug is abscond the information about the affected releases. We are maintaining a Spreadsheet for each and every Release and it is easy to organize with the development team for identifying where the bug is fixed. This approach is tiresome and make flat to error. But it is common on smaller projects. Another approach for handle a bug is to prepare two copies of an original bug and we are changing the value for the release found in each of the two bugs. In this Bug Tracking System each of the copies will have its own unique bug identifier. This approach is very useful we know the bug count for each and every release. And some of the Bug Tracking Systems support duplicating bugs mostly. In this Bug Tracking System disadvantage is information will regularly be added to just one copy and not the others. The main disadvantage is that developers, customers and product managers locate it difficult to maintain which bug is fixed in which release. In some of the Bug Tracking Tools maintain to support adding multiple releases for a bug. But their reports are not robust as might be expected when we are using the multiple release values. Keeping track of Bugs in multiple releases of a product it is hard to automatically and not suit in existing Bug Tracking Tools (Matthew B. Doar, 2005). Severity Inflation:- In this we have fields for many bugs to indicate how severe the bug is. One common series of values goes like this: Severity one means The bug stops the product, and no workaround is possible; Severity two is Workaround is possible and the bug stops the product. In severity three and 4 The bug breaks a minor part of the product and The bug makes impatience. A severity field is often more flat to distortion than for internal use for customers. When we are changing the value of a customers severity field it occurs a problem. If you are increasing the severity, the customer is worried whether the problem is superior issue. When you are decreasing the severity, then we have to minimize our stress. Customizing the Bug Tracking System:- One common customization is changing the state of a bug in order to make them better to fit in the projects presented workflow. The administrator of the system changes the name of the name of the system for each field (Matthew B. Doar, 2005). Research method and research methodology:- The researches that are conducted by the researchers adopted various methodologies above lots of existence which depend basically on their models or examples of thinking (Paradigm) on how they analysis the humanity (Ontology) and the manner they gain the information (epistemology). Basically, for conducting IS researches there are three types of paradigms are present namely: 1) POSITIVIST (the scientific method):- The reasons as a way of considerations for the human actions and the philosophical thoughts of French philosopher August Comte, who emphasized the observations and was based by the positive paradigm of exploring social reality. The intelligence of proper understanding and experience can be obtained by the estimation of the positivism researchers and it is based by the research and observation, this is inside the framework of the supposition and main beliefs of science. Positivist is the existed technique of IS research discovered from the work of Newton, Bacon, and Galileo. This variety of explore advocate quantitative modelling, laboratory experiment and empirical survey are the honourable methods of IS research. There are two crucial assumptions in this process: Our world is normal and controlled not indiscriminate. We can examine it neutrally. The fundamental techniques of this method embrace the following: Reductionism: Breaking down of intricate belongings into less significant pieces for research work. Repeatability: Research troubles/Assumptions are conducted in multiples, frequently by special persons in order to prove the dependability of the consequences. Reputation: In this advance research the results are redundant if the end result of the researchers might not prove the unusual result. It is relatable to point out that positivist researchers who apply other research strategies when the scientific scheme is not squashy preferred results (Oates, 2006, 286). Thus what amalgamate positivist researchers is the shared observation that; The globe exists in competition of humans. Modeling and Measurement. Objectivity: Impartial Observer and Neutral. Quantitative data analysis: The use of arithmetic and statistics in analyzing information. Universal laws: The fact natural history of research and capability to oversimplify. These positivists consider of habitually American IS researchers were contested at a seminar in Manchester in 1994 by the greater part of their European generations, (Avgerou, 2000). They however proposed the use of qualitative methods, such as case study, survey research as equally valid methods of research. Some of their criticism includes: Reduction: It is not always probable to accomplish desired consequences by breaking down the things. For example most commercial organizations required to be premeditated as a complete to achieve the immense picture of effects. Repetition: It is extremely complex to replicate a meticulous research accurately because of definite human changes and or surroundings. Generalization: It is completely prejudiced to oversimplify human being performance/views because people are produced in a different way, special conditions and atmosphere. For example the How thorn distress theory where employers preceded in their own ways at different social locations. Nation too has different views/perceptions regarding the humanity. 2) INTERPRETIVITISM:- By giving meaning to this social authenticity is interpreted and viewed by the personality herself according to ideological situation she posses. For that reason awareness is individually qualified relatively than acquired obligatory from outer surface. Computing and Interpretive research in IS, is distressed with consideration of the social circumstance of an information system: the social procedure through which its developed, construed by the people in the course of which it influences and its influenced by its social setting. (Oates, 2006, pg 292) Interpretive tries to survey, recognize and explains how the entire factors in a particular social settings which are autonomous and correlated to one another which is overlooked stubbornness by negative or appreciative an nearly known result, (e.g. hypothesis-all human beings have special manner of thinking). The plan is to produce an affluent accepting of a reflexively exclusive context and a structured invention of how human agents create good judgment of their superficial earth and how those perceptions modify ultimately and change from group or person to one more. Interpretivists distribute the subsequent characteristics: Multiple subjective realities: No solo report of the fact; differences in individual perceptions/beliefs, environmental power, communal and oddity in positions resolute what public take to be comprehensive or right or wrong, genuine. For example, sex edification would entirely be discarded as bad education, would be taken as a pasture of study in open-minded/societies socialist and gibberish in a severely religious society. Dynamic, socially constructed meaning: Knowledge, authenticity, right or wrong can simply be transmitted and accessed all the way through nevertheless another social medium, e.g. verbal communication. Researcher reflexivity: Researchers figure the research method with their own assumptions, principles, events and values. Trustworthiness: There is no sureness of the researchs authority. Conformability: Results of the research are additionally subjected to review check and the auditor also place himself into the unusual researchers shoe. Dependability: Questions of accurate certification and recording of the research procedure are for all period being asked. Credibility: Ambiguity in the sources of information, precision and explanation Transferability: The individuality scenery of examine subjects and situations rises the problem of transferability. Critical Research:- Jergen Habermas is the central protagonist of this theory who worked at the Frankfort school in Germany to increase an approach of investigation and achievement of social sciences which could express the historical services that limit human autonomy and representation the ideological explanation for those services. Dangerous researchers promote self-determination and broadmindedness in doing research. They coincide with the interpretivist which believes that social actuality is formed by public. Still, they argued that flush in social reality situation, definite services such as widespread economic situations; cultural and political ability tends to manipulate the people perceptions and believes. They disparage the interpretive for weakening to examine the patterns of authority and organize that normalize and legitimize meticulous ways of considering our planet. Critical standards could be viewed as an essential approach of research that goes ahead of interpreting social reality to asking questions/demanding those social realities. E.g. they asked the question why men outnumber women in municipal office. The seek of critical researchers is to spotlight on the power relations, conflicts and contradictions in our present humanity, and help to get rid of them as causes of estrangement and ascendancy. Understandings and Interpretation are presently not enough. Critical research is known for assessment of tradition, unrestraint, non-per formative target- discard research project that are expected at civilizing secretarial effectiveness for elevated productivity and better profit with least input (e.g. condensed labor). They condemn technological determinism mind-set and trust instead of that people and society can outline the technology that we build up. In analysis of the above, it may possibly recognize that there is no single preeminent standard; it all depends on the appropriateness and situation. For this reason the attitude of this research would be interpretive. This is because: The research would be in type of crate study and for the reality that case studies are frequently connected with the standard adopted, (Oates, 2006, pg. 300). The idea of revise is community knowledge (Jack, 2008). The lessons would be conducted in a managerial arrangement which flouting down would threat the full-size photograph. Research Strategies:- Research strategies may perhaps defined as the resources/traditions of getting data/information in research accomplishments. There are mixtures of strategies, however only four would be discussed. Case study: According to Benbasat et al (1987), A case study examines a phenomenon in its normal situations, employing numerous methods of records and collection of grouped information from one or a small number of entities (groups, people, or organizations). Advantages:- Case study is used wherever it is difficult to learn effects in separations (e.g. family of association). Much suitable when researcher has slight or no control over the research topic. Allow the researcher to answer how and why questions Disadvantages:- It is perceived as missing credibility and occasionally leads to simplification more than ever when the subjects are indiscriminately and consistently chosen. It is occasionally complicated to achieve contact to an association or groups or their traditional text and this might direct to impulsive results. Action Research:- According to Rapport (1970), Action research aims to donate mutually to the matter-of-fact concerns of people in an instantaneous challenging condition and to the goals of societal science by united cooperation contained by commonly tolerable principled framework. Action research is comparable to consultancy, where a group is looking for a resolution to an accessible trouble, but requires theoretical validation and unmitigated instance frame. It is added of group effort linking the practitioner and the researcher and change. However, it has a possible ethical dilemma when the practitioner refuses to put into action the research result. Advantages: It concentrates on research that is appropriate to people in genuine earth, bringing about definite improvements in performance, not just models and theories. It brings democratic system in the research course of actions. Disadvantages: It is not appropriate for citizens who are not enthusiastic on the subject of social equality in solving multifaceted, challenging, and changeable actual world situations. E.g. Military. It is easier said than done to persuade prospects and the needs of the people concerned. Ethnography:- Ethnographic research is one that the researcher assimilates the researchs area under discussion. He immerses himself as one of them. The researcher at this point becomes a contestant viewer. (Oates, 2006, 174-176). Advantages: Experience usual localities, draw together for more perfect records and have a complete representation of a scrupulous circumstances or work performance. It is excellent for studies where the issue of concentration is embedded and composite in a social system. Disadvantages: Dangerous, source overriding, and distraction from the definite focus of the research. It is not able-bodied for conventional as strategies used by positivist and it may perhaps redundant by inhabitants by means of systematic state of mind. Grounded Theory:- Grounded theory is a scrupulous come within reach of the qualitative research where the purpose is to achieve field research and then evaluate the facts to observe what theory emerges, so that the theory is stranded in the field data (Oates, 2006, pg 274). Strategy adopted: The strategy for this research endeavor would be case study for the cause that of: The elasticity to make use of numerous research instruments. It is appropriate for researches in society set of connections. Be short of resources and sample time. In spite of the piece of information that all strategies are first-class, although in next of kin to abnormal situations, the researcher feels case study would be further suitable for this picky research since: For Action research- the researcher proposes the subject matter and not been requested to work out the problems. Lack of time and resources is also a restraint. For Ethnography- the theory of research is in a business field and not in open surroundings. Time and resources are also deterrents. For Grounded theory- accurately, I lack in adequate proper understandings and proper knowledge to accomplish it. References:- Leena Singh, Leonard Drucker, Neyaz Khan (2004).Verification process. In Advanced verification techniques: a SystemC based approach for su

SABMiller PESTLE and SWOT Analysis

SABMiller PESTLE and SWOT Analysis INTRODUCTION: SABMiller is an international brewing company which not only relates with brewing business but also deal with hotels and gaming world. SABMiller Company comes from the organization SAB (The South African Breweries Limited) which was founded in 1895 and the position of SABMiller in todays market is they are having 98% share of the beer market. The main objective of an organization is to achieve commercial success in beer and other beverages by gaining customer satisfaction over quality and services as well as by fulfilling stakeholders expectation. For achieving this objective organization fulfill their goals of business growth and maximized long term shareholder value. SABMiller plays an important role in the South African soft drink market by holding 74% interest in Amalgamated Beverage Industry Ltd, the worlds largest bottling company of Coco-Cola products with an ownership of Appletiser South Africa Private Ltd. At the end of 31 M arch 2009, SABMiller is listed on the London and J ohannesburg stock exchanges, the group reported US$3,405 million in adjusted as pretax profit and group revenue of US$25,302 million. http://www.sabmiller.com/index.asp?pageid=180 (Accessed: 17/12/2009) HISTORICAL DEVELOPMENT: BECOMING A GLOBAL BREWER HISTORY OF SAB: The South African Breweries Limited (SAB) was founded in 1895 and today SABMiller holds 98 percent share of the beer market. Jones, Adam (2003). In 1895 The South African Breweries Limited (SAB) is incorporated in London. SAB gain an ownership of Castle Brewery in Johannesburg, South Africa. In the same year company got a listing on London stock exchange, a brand new product Castle Larger got launched from a new commissioned lager brewery having capacity of 50,000 barrels per annum. In 1897 SAB got a position in Johannesburg Stock Exchange, SAB was the first industrial company which got listed on the Johannesburg Stock Exchange and got first industrial share. In 1898SAB started producing Castle lager, which becomes a phenomenal success. In 1911 SAB started importing seeds free of charges and reduced to buy crop at market prices which results in stimulation in local market. In 1925 by buying a stake in the Schweppes Company, SAB diversifies into soft drinks. In 1950 SAB moved head office from London to Johannesburg. In 1956 SAB purchased Ohlssons Cape Breweries and Chandlers Union Breweries take, resulting union of three largest South African brewing companies and SAB gained 90 percent of the domestic market.. In 1994 by gaining joint venture with China Resources Enterprise Limited, SAB accessed in the Chinese beer market. In 1999 SAB reestablished headquarters in London. SABs divestment program reduces interests in beer, soft drinks, wines and spirits, and hotel and gaming. In 2000 SAB gain an accessed in Indian market by acquiring Narang Breweries and purchased its first brewery plant. http://www.sabmiller.com/index.asp?pageid=27 (Accessed: 17/12/2009) ESTABLISHMENT OF SABMILLER: In 2002 Company changes its name to SABMiller as SAB acquired number two U.S beer maker Miller Brewing Company for $3.48 billion in stock. In 2003Company purchased 60% stocks of Birra Peroni, Italys number two brewer. This was the first major investment SABMiller did in Western Europe. In 2005 Company merge with a Grupo Empresarial Bavaria, South Americas second largest brewer In 2008 SABMiller got control over Grolsch by acquisition and announced the construction of a new beverage plant in Juba, Southern Sudan. http://www.sabmiller.com/index.asp?pageid=27 (Accessed: 18/12/2009) STRATEGIC POSITION OF SAB IN 2007: According to many authors, Strategy plays an important role in organization for achieving objective and getting exposure in the corporate market, for example according to Andrews (1980) strategy can define various factors of an organization such as company policies, its range of business, its human and economic organization and its contribution to stakeholder. Johnson and Scholes (1999) cited strategy as a scope and direction of an organization over the long term period. To meet the proper need of markets and to fulfill stakeholder expectations, organisazation must utilize proper configuration of resources within a flexible environment to gain advantage. According to Grant (1995) corporate strategy deals with the ways in which a corporation manages a set of business together. By understanding the concepts of these authors and to identify the Strategic position of SAB it is must to analyze factors like business environment, core competencies, capabilities and stakeholder expectation, and these factors will be analyze by using PESTEL analysis and SWOT analysis. SABMiller is a operating throughout the world and its networking is globalized if we compare its position in year 2007. It is having a good developed and mature market in many countries throughout the world, such as South Africa (Local market), Rest of Africa, Asia and Eastern Europe, USA and Western Europe, Latin America. Let us discuss different markets of SABMiller throughout the world. SABMiller is having a well known and traditional market in South Africa. SABMiller monopolized different industries. Sales show that the growth potential is very low but profit factor is still there as customers are trading up to the segments. AIDS is a huge threat for the company in terms of availability of work force and this will play a negative impact on the disposable income of the population which will affect SABMiller. The market in South Africa is under threat. The market in Rest of Africa is highly potential having volatile political landscape. Business in Rest of Africa is explore and presence in Tanzania, Zambia, Mozambique, Angola and many on and still continue to grow, which is helped by clear segmentation strategy and by border distribution. These markets trade in soft currencies which is a very risky factor as seen in Botswana. By analyzing these markets in SABMiller portfolio the risk factor might lose confidence from stakeholders, as many core competences of SABMiller were developed in these markets. Markets in Asia and Eastern Europe show different characteristics like highly fragments, increasing disposable income and Due to these characteristics SABMiller gain an easy access to enter into these markets. While penetrating in Indian and Chinese market, SABMiller faced different problems like regulations and high competition but they are still exploring and expanding themselves in the markets like Vietnam. The markets in Western Europe and USA are very different to the once that SABMiller used to operate, as these are highly saturated and concentrated. Due to the perception made by stakeholders they traded too much using soft currencies. Miller started losing market quickly and SAB took an advantage over it and bring its own performance rating System to monitor employee. SABMiller perform very well in Latin American market. They were constantly doing their best in Latin American market. SABMiller put great efforts to take over Grupo Empresarial Bavaria and they have done it. PESTEL ANALYSIS: (P)OLITICAL: While dealing with government a great political sensitivity is needed. SABMiller faced problems in Regulation and Quality laws (e.g. Countries like India and China) for producing beer in large quantity and to gain economy of scale. Productivity got affected due to the political stability in certain countries like Botswana. (E)CONOMIC: SABMiller got really hurt because of devaluation of soft currencies. Markets in India and China gave very low profit margin. A highly rising cost of energy and aluminum affects the profitability. Latin market of SABMiller increased from 25.2 to 52.1 % which make harder to get out money from the market. Development of Fragmented market facilitate easer takeover. (S)OCIAL: SABMiller got adversely affected by new trends like wines and Spirits. Lifestyles in emerging markets have changed and beer consumption got increased due to the increase in the availability of disposable income. A devastating effect (T)ECHNOLOGICAL: Due to modern machinery, new packing can be easily introduced as evidenced in Czech. Easier to manage the ever broadening distribution network. A variation of beer got introduced in to the market. (E)NVIRONMENTAL: SABMillers profitability adversely got affected due to weather condition in Latin American market in 2006. (L)EGAL: Due to the local law, takeover attempts may generate problems. SWOT ANALYSIS: (S)TRENGTHS: Very strong in local market. Excellent portfolio and a large brand. High operational productivity. Different skills to succeed in developing markets. Economy scale is very high due to large market shares in some markets. Strong distribution channels and global networking. (W)EAKNESSES: Tendency of acquisitions. Dependability over the Soft currency. Expertise limited to the brewing industry only. Government acts as a key player, as main market are in highly volatile areas like Africa and Asia. (O)PPORTUNITY: Strongly growth of emerging markets. It is easy for SABMiller to buy in to a market with the help of highly fragmented developing mark (T)HREATS: AIDS problem in South Africa. Constantly rising cost of energy and aluminium affects the SABMiller profitability. Strong competition in countries India and China. SABMiller got affected adversely due to the new trends like wines and spirits. STRATEGIC IMPLIMENTATION IN FUTURE: A current strategic position of SABMillers has provided information about opportunities and challenges which it face in its business environment but it does not match with stake holder expectations, core competences and market reality because of which a dilemma got generated for SABMiller. To get proper strategy implementation in future for SABMiller a tool Ansoff Matrix is used. There are different choices available to SABMiller. CONSOLIDATION: By holding firms in the developing market this strategy will focus on reducing market risk like Western Europe, USA and Africa. This does not give any importance to competences developed by the company by initiating risky moves. As the company is highly efficient it is easily feasible. But the main issue is acceptance of this strategy as stake holders would not be really happy with this choice. PRODUCT DEVELOPMENT: This is very flexible and aggressive strategy where by company can respond by developing new products to the market. Premium beer segment is rapidly growing, as company will get a good product opportunity. For most parts, this strategy will be a usual business strategy and will build on what company has been doing throughout the year. But the growth of future is balance without any guaranty as customers (Drinkers) can be fiercely loyal to their existing brand. Stake holders will surely accept this strategy as it is certainly feasible. MARKET DEVELOPMENT: A new market segment is called as market development. SABMiller is having an excellent reputation in the brewing industry and by using this strategy SABMiller can easily tap out its competitors. African market is having a high potential for expansion of SABMiller. But small factors like AIDS, political instability and soft currencies are worrying the stakeholders if SABMiller decided to expand in Africa. This strategy will give highly profitable in markets like Asia, Eastern Europe and Latin America, as Miller gain success in Russian market by using this strategy. The problem which may occur will be of stakeholders expectation and which totally depends on market condition. JOINT VENTURE: This is the strategy which will be useful for the SABMiller in USA and Western European market. A joint venture with a major western brewer can bring to the table what SABMiller lacks (Penetration into competitive and saturated market). But the problem is of risk factor. As it is very risky business, opening up the developing markets to high profile competitor. DIVERSIFICATION: It is the least attractive strategy which SABMiller can use as an option. SABMiller is one of those companies which are having a true portfolio management. The implementation of synergy portfolio logic will be interested to see as it can work in favor of SABMiller by adding business to its portfolio which gives compliment and support to its core brewery business. ANSOFF MATRIX ANALYSIS: MARKET PENETRATION: Introduction of SABMillers premium brands in the USA and Western European market. MARKET DEVELOPMENT: Global expansion, particularly in developed and saturated market. New breweries in countries like Indian, Chinese and Vietnam. Development in border distribution channels in Africa. PRODUCT DEVELOPMENT: Rapid growth of premium segment offers product development opportunity to SABMiller. DIVERSIFICATION: SABMiller is already having true portfolio of hotels, gambling centers and a match factory. CONCLUSION: From the past history SABMiller has shown a core competency in developing strategies and environmental scanning. The failure of penetrating in the saturated market and to defend its market from emerging competitors must be a challenging task for SABMiller. In future SABMiller have to face tough competition from its rivals. The key to SABMillers success will be a proper implementation of strategy and its brand portfolio. REFERENCES:  · Andrews, K.R. (1965), The concept of corporate strategy, New York: Dow Jones-Irwin.  · Grant, R.M (1995) Contemporary Strategy Analysis, 2nd edition, Basil Blackwell: Oxford  · Johnson, G and Scholes, K (1999) Exploring Corporate Strategy: Text and cause (5th edn). Harlow: Person Education.  · www.sabmiller.com http://www.sabmiller.com/index.asp?pageid=180 (Accessed: 17/12/2009)  · http://www.sabmiller.com/index.asp?pageid=27 (Accessed: 17/12/2009) BIBLOGRAPHY:  · Anderson, Robert, and John Willman, SAB Buys Czech Republics Largest Brewer,Financial Times,October 8, 1999, p. 23.  · Andrews, K.R. (1965), The concept of corporate strategy  · Ansoff, H.I. (1965), Corporate strategy: an analytic approach to business policy for growth and expansion, London: McGraw-Hill.  · Bobinski, Christopher, and Roderick Oram, South African Breweries in Polish Acquisition,Financial Times, 1996.  · Grant, R.M (1995) Contemporary Strategy Analysis, 2nd edition, Basil Blackwell: Oxford  · Johnson, G and Scholes, K (1999) Exploring Corporate Strategy.  · Martin, Peter, Selling Old Beer in New Bottles,Financial Times, 2002.  · Pringle, David, Miller Deal Brings Stability to SAB,Wall Street Journal, 2002.  · Simon, Bernard, An Old School Brewer for Miller,New York Times, 2003.  · â€Å"Trouble Brewing for the ANC,Economist, 1994.  · Willman, John, and Robert Anderson, SAB Is Prepared for More Beer and Scuffles,Financial Times, 1999.  · www.sabmiller.com.